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'Feathrs' is a Product Line for Showering, Shaving, Soothing & Smoothing

 - May 15, 2019
References: feathrs & cosmeticsbusiness
'Feathrs' is a new line of unisex and vegan-friendly intimate styling products that aim to help "prune your plume." The four-piece skincare line includes products that are specifically designed for below-the-belt showering, shaving, soothing and smoothing. These products take the form of shower washes, creams, balms and an ingrown hair solution.

The non-irritating intimate care products are made with pH-balanced and dermatologist-approved formulas that are enriched with hypoallergenic fragrances. While the brand's Ingrown Hair Solution is made with aloe vera, salyclic acid and witch hazel, the aloe vera and cotton oil-based Moisturizing Balm, the products are united by the luxurious scent of calendula and cranberry extracts.

With the rise of skincare, many consumers are invested in products that are tailor-made for genitalia care and grooming.