'Feathrs' is a Product Line for Showering, Shaving, Soothing & Smoothing
Laura McQuarrie — May 15, 2019 — Fashion
References: feathrs & cosmeticsbusiness
'Feathrs' is a new line of unisex and vegan-friendly intimate styling products that aim to help "prune your plume." The four-piece skincare line includes products that are specifically designed for below-the-belt showering, shaving, soothing and smoothing. These products take the form of shower washes, creams, balms and an ingrown hair solution.
The non-irritating intimate care products are made with pH-balanced and dermatologist-approved formulas that are enriched with hypoallergenic fragrances. While the brand's Ingrown Hair Solution is made with aloe vera, salyclic acid and witch hazel, the aloe vera and cotton oil-based Moisturizing Balm, the products are united by the luxurious scent of calendula and cranberry extracts.
With the rise of skincare, many consumers are invested in products that are tailor-made for genitalia care and grooming.
The non-irritating intimate care products are made with pH-balanced and dermatologist-approved formulas that are enriched with hypoallergenic fragrances. While the brand's Ingrown Hair Solution is made with aloe vera, salyclic acid and witch hazel, the aloe vera and cotton oil-based Moisturizing Balm, the products are united by the luxurious scent of calendula and cranberry extracts.
With the rise of skincare, many consumers are invested in products that are tailor-made for genitalia care and grooming.
Trend Themes
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Intimate Styling Skincare — Opportunity for creating personalized skincare products specifically designed for below-the-belt grooming.
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Unisex and Vegan-friendly — Potential for developing more inclusive and sustainable skincare products for intimate care.
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Tailor-made Genitalia Care — Growing demand for products that cater to the unique needs of genitalia care and grooming.
Industry Implications
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Skincare — Opportunity for skincare brands to expand their product lines and cater to niche markets with specialized intimate care products.
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Beauty — Potential for beauty companies to develop unisex and vegan-friendly skincare products for intimate styling.
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Natural and Organic — Growing market for natural and organic intimate care products that are gentle and non-irritating.
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