The ESPA No Place Like Home Advent Calendar Boasts 25 Products
Jana Pijak — October 15, 2020 — Fashion
References: us.lookfantastic
The ESPA No Place Like Home advent calendar spotlights 25 beauty products that are unlocked every day leading up to Christmas festivities. Launched in time for the upcoming winter holidays, this premium advent calendar boasts a drawer-inspired design with sample-sized products featured within each one.
The Advent Calendar consists of curated products including ESPA's Tri-Active™ Resilience ProBiome Eye Cream, the brand's anti-aging Lift & Firm Neck and Décolleté Balm, its 24-Hour Replenishing Moisturiser, its Optimal Skin Pro-Cleanser, its Muscle Rescue Balm and more best-selling products formulated for healthy and youthful looking skin and hair.
Targeting nostalgia-obsessed Millennials, beauty brands are launching kid-inspired advent calendars for adults. These festive gift sets replace classic items like toys and candy with premium self-care essentials and make luxe products easy to access and sample.
The Advent Calendar consists of curated products including ESPA's Tri-Active™ Resilience ProBiome Eye Cream, the brand's anti-aging Lift & Firm Neck and Décolleté Balm, its 24-Hour Replenishing Moisturiser, its Optimal Skin Pro-Cleanser, its Muscle Rescue Balm and more best-selling products formulated for healthy and youthful looking skin and hair.
Targeting nostalgia-obsessed Millennials, beauty brands are launching kid-inspired advent calendars for adults. These festive gift sets replace classic items like toys and candy with premium self-care essentials and make luxe products easy to access and sample.
Trend Themes
1. Festive Beauty Advent Calendars - Opportunity for beauty brands to create advent calendars with sample-sized products for the holiday season.
2. Nostalgic Gift Sets - Opportunity for brands to create kid-inspired nostalgic gift sets for adults.
3. Premium Self-care Essentials - Opportunity for beauty brands to replace classic items with premium self-care essentials for a festive twist.
Industry Implications
1. Beauty - Beauty industry can create beauty advent calendars using sample-sized products to enhance holiday sales.
2. Retail - Retail industry can offer nostalgic gift sets targeted towards millennials during the holiday season.
3. E-commerce - E-commerce industry can offer festive premium self-care essentials gift sets to elevate the shopping experience during the holidays.
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