Category
Fashion
Scaled Restraint
Trend cluster
Category
Antimicrobial
Cosmetic
The beauty industry is developing antimicrobial makeup tools.
4.8
Trend score
Trend
What is the Antimicrobial Cosmetic trend?
Antimicrobial Cosmetic: The beauty industry is developing makeup tools that are made with antimicrobial components. This enhances the product's functionality and offers preventative solutions to consumers in their cosmetic routines.
Insight
The consumer insight behind the Antimicrobial Cosmetic trend
Due to the global pandemic, health and safety standards have become more strict. Consumers are more conscious of viruses and the spread of bacteria on any surface that they encounter. They respond by integrating sanitation and hygiene into all purchase decisions. They favor brands that have anti-microbial properties, enhancing a product’s intended purpose.
Trend themes
Themes within the Antimicrobial Cosmetic trend
Three behaviours holding the trend together01
Antimicrobial Tools
The beauty industry is enhancing functional products with antimicrobial components to offer preventative solutions.
02
On-The-Go Treatments
The beauty industry is offering more portable and convenient solutions for personal hygiene and skincare.
03
Eco-Friendly Products
The beauty industry is making efforts to reduce waste and use more sustainable materials in their products.
Industry implications
What the Antimicrobial Cosmetic trend means for industry
Where the trend changes the playbookFor
Cosmetics
Brands can enhance their products with antimicrobial properties to provide added value and safety for consumers.
For
Personal Care
There is an opportunity to offer more portable and convenient hygiene and skincare solutions for on-the-go consumers.
For
Environmental Sustainability
The beauty industry can reduce environmental waste by using eco-friendly materials in their products and reducing packaging waste.
Workshop question
How can your brand enhance the functions of existing products or services?
Trend signals
Trend signals for Antimicrobial Cosmetic
Trend score 4.8 out of 10, from popularity 72%, activity 63%, freshness 9%.
Popularity72%
Activity63%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Antimicrobial Cosmetic trend
3 featured examples from Mar 17, 2017 to Oct 28, 2020CategoryEco
Antimicrobial Makeup Sponges
The EcoTools Fresh Perfecting Makeup Blender Stay Fresh for Longer
Cosmetics brands can benefit from the trend towards antimicrobial and eco-friendly beauty products by exploring new materials and technologies.
CategoryFashion
Rotating Makeup Brushes
blendSMART's Rotating Foundation Brush Simplifies Cosmetic Blending
The automated Rotating Foundation Brush offers disruptive innovation in the beauty and cosmetics industry by streamlining makeup application.
CategoryFashion
Pen-Like Acne Treatments
Glossier's 'Zit Stick' is an On-the-Go Spot Treatment for Acne
The beauty and skincare industry can explore the creation of portable and discreet spot treatments that cater to consumers' on-the-go lifestyles.
