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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,011 more

Upcycled Alc

Alcohol brands are using food waste to flavor their beverages

Trend - Brands in the alcohol space are releasing everything from beer to gin that are made with upcycled ingredients. These include everything from gins made from surplus beer, to beers made from citrus peels.

Insight - When it comes to alcohol consumption, consumers who are looking to experiment often seek out distinct flavors, brewing or distilling processes. Mixing these preferences with the fact that consumers are increasingly environmentally conscious in their purchase decisions means appealing to the majority of alcohol-consuming foodies.
Workshop Question - How is your brand appealing to eco-conscious consumers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
35,638 Total Clicks
Date Range:
May 19 — Oct 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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