REVIVE Gin, a new alcohol offering from Ethical Spirits Japan, is a premium gin made from recycled Budweiser Beer. The global pandemic has lead to an incredible surplus of beer and Anheuser-Bush's Japan division (the parent company of Budweiser Beer) decided to join forces with Tokyo-based distiller Ethical Spirit to put the surplus to good use.
Ethical Spirit recycled 80,000 beers to greater a flavor-forward gin that's enhanced with notes of juniper, lemon peels, cinnamon, berries, beechwood chips, and hops to create an unparalleled palette experience. The full flavor profile is not only light and delicious but also pairs well with traditional gin-infused cocktails.
Currently, consumers residing in Japan can get their hands on the new upcycled gin.
Image Credit: Ethical Spirits
Why This Trend Is Growing
- Upcycled Alcohol
- The trend of using materials that would otherwise be wasted as ingredients for premium alcohol products opens doors for innovative sustainability solutions.
- Collaborative Production
- Collaborations between distilleries and breweries can lead to new product offerings and help reduce waste in the production process.
- Novel Flavor Profiles
- Introducing unconventional ingredients in the production of alcohol can lead to unique flavor profiles and appeal to adventurous consumers.
Industries Being Reshaped
- Alcoholic Beverages
- The alcoholic beverage industry has the opportunity to reduce waste and appeal to consumers seeking sustainable and unique products.
- Sustainability
- The trend towards sustainability in the food and beverage industry can be expanded to include the use of upcycled or unconventional ingredients in production.
- Collaborative Manufacturing
- Collaborations between distilleries and breweries can lead to efficient production processes and yield new revenue streams for both parties.
