Category
Lifestyle
Assisted Choices
Trend cluster
Category
Latte
Collagen
Collagen-infused lattes and mixers help boost daily rituals.
4.8
Trend score
Trend
What is the Latte Collagen trend?
Latte Collagen: Brands in the health space are aiming to enhance the benefits consumers receive from their daily rituals by offering collagen-boosted latte mixers and creamers. These items enhance users' health and appearance over time, while giving them the energy boost they receive from their coffees.
Insight
The consumer insight behind the Latte Collagen trend
Despite many people now working from home, people still have busy schedules to uphold--particularly people who are parents or caretakers. Maintaining health remains important to these individuals despite time constraints, and so they look for ways to integrate additional benefits and functions in their already-established rituals.
Trend themes
Themes within the Latte Collagen trend
Three behaviours holding the trend together01
Collagen-boosted products
Health brands are enhancing the benefits of daily rituals by offering consumers products infused with collagen.
02
Functional superfoods
Brands are creating products using a range of functional superfoods, each supporting different health and lifestyle needs.
03
Instant wellness drinks
There is a rise in demand for convenient, healthy, and instant wellness drinks to meet busy lifestyles.
Industry implications
What the Latte Collagen trend means for industry
Where the trend changes the playbookFor
Food and beverage
The food and beverage industry has recently prioritized functional ingredients in the production of new food products.
For
Beauty and wellness
The beauty and wellness industry has seen an increase in products targeting health and beauty from the inside-out.
For
Supplements
The supplement industry continues to grow, with an emphasis on natural ingredients and sustainability in manufacturing.
Workshop question
How can your brand enhance customers' daily routines?
Trend signals
Trend signals for Latte Collagen
Trend score 4.8 out of 10, from popularity 67%, activity 62%, freshness 15%.
Popularity67%
Activity62%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Latte Collagen trend
11 featured examples from Dec 12, 2018 to Mar 15, 2023CategoryLifestyle
Beauty Matcha Lattes
Kroma Wellness' Beauty Matcha Boasts Antioxidants, Collagen, and More
The food and beverage industry can leverage matcha's growing popularity and numerous health benefits to create innovative beverages and food products that cater to wellness-orient…
CategoryMarketing
Nutritious Canned Lattes
Pop & Bottle's Variety Pack Gives One a Taste of the Full Beverage Range
The food and beverage industry can take advantage of the trend of canned lattes and create their own versions with unique flavors and healthier, more nourishing ingredients.
CategoryLifestyle
South Asian-Inspired Superfood Products
Kola's Super Green Latte Boasts Nutritious Ingredients
Opportunities for food and beverage companies to introduce South Asian-inspired superfood products.
CategoryLifestyle
Functional Rose Matcha Lattes
Clevr Blends Launches a Limited-Edition 'Rose Matcha SuperLatte'
The food and beverage industry can capitalize on the trend towards functional and wellness-inspired products with innovative ingredient combinations and unique flavor offerings.
CategoryLifestyle
Instant Collagen Lattes
Telos Foods' Collagen Coffee Lattes Support Mind-Body Wellness
Disruptive potential for the food and beverage industry with collagen coffee lattes that cater to health-conscious consumers.
CategoryLifestyle
Collagen-Enhanced Coffee Beverages
Iconic Protein Makes Mocha, Dark Roast & Salted Caramel Flavors
Opportunity for established and new beverage companies to cater to the expanding market for functional, ready-to-drink coffee products with added collagen and other functional ing…
CategoryLifestyle
Anti-Inflammatory Latte Powders
The Harvest Table's Collagen Turmeric Latte Mix is Nourishing
The health and wellness industry can integrate this trend by developing more products that focus on preventative health benefits.
CategoryLifestyle
Bone Broth Collagen Lattes
Vital Proteins Offers a 'Madagascar Vanilla Collagen Latte' Supplement
Opportunity for creating innovative and convenient supplement products for consumers
CategoryLifestyle
Matcha Collagen Supplements
Great Lakes Wellness Daily Collagen Matcha Latte Peptides is Tasty
The supplements industry can create products that cater to consumers looking for both collagen and matcha health benefits.
CategoryLifestyle
Collagen-Enriched Instant Creamers
Bare Bones' SuperPowder Creamer Shares the Benefit of Collagen
Food and beverage companies can develop collagen-enriched creamers to meet the growing demand for healthy and functional beverage options.
CategoryMarketing
Lifestyle-Focused Collagen Products
The Garden of Life Grass Fed Collagen Line is Being Expanded
The expanding collagen supplement market presents opportunities for businesses to innovate and offer new products and services that cater to consumers' health and wellness needs.
