Collagen-infused lattes and mixers help boost daily rituals
Trend - Brands in the health space are aiming to enhance the benefits consumers receive from their daily rituals by offering collagen-boosted latte mixers and creamers. These items enhance users' health and appearance over time, while giving them the energy boost they receive from their coffees.
Insight - Despite many people now working from home, people still have busy schedules to uphold--particularly people who are parents or caretakers. Maintaining health remains important to these individuals despite time constraints, and so they look for ways to integrate additional benefits and functions in their already-established rituals.
Insight - Despite many people now working from home, people still have busy schedules to uphold--particularly people who are parents or caretakers. Maintaining health remains important to these individuals despite time constraints, and so they look for ways to integrate additional benefits and functions in their already-established rituals.
Workshop Question - How can your brand enhance customers' daily routines?
Trend Themes
1. Collagen-boosted Products - Health brands are enhancing the benefits of daily rituals by offering consumers products infused with collagen.
2. Functional Superfoods - Brands are creating products using a range of functional superfoods, each supporting different health and lifestyle needs.
3. Instant Wellness Drinks - There is a rise in demand for convenient, healthy, and instant wellness drinks to meet busy lifestyles.
Industry Implications
1. Food and Beverage - The food and beverage industry has recently prioritized functional ingredients in the production of new food products.
2. Beauty and Wellness - The beauty and wellness industry has seen an increase in products targeting health and beauty from the inside-out.
3. Supplements - The supplement industry continues to grow, with an emphasis on natural ingredients and sustainability in manufacturing.
