Maude is a brand that makes products like minimalist, gender-neutral adult toys and massage oil candles, and it recently expanded its product portfolio to include a line of luxurious self-care products like bath salts, compressed towels and a hydrating coconut milk bath—The Tub Kit contains all three new products.
These products are made with simple ingredients like Dead Sea salt, baking soda and dehydrated coconut milk powder yet are packed with nourishing vitamins and minerals.
The water-activated, pH-balanced, fragrance-free and hypoallergenic Wipes are compostable and are designed to support personal care at any time, whether they are used to refresh the body on the go or used before or after physical intimacy.
Image Credit: Maude
Key Themes Behind This Trend
- Minimalist Adult Toys
- There is an opportunity for disruptive innovation in the adult toy industry by creating gender-neutral and minimalist products.
- Luxurious Self-care Products
- The self-care industry can benefit from the development of high-end, nourishing products like bath salts and hydrating coconut milk baths.
- Compostable Personal Care Wipes
- Disruptive innovation can be achieved in the personal care industry by creating compostable wipes that are versatile and sustainable.
Where This Applies
- Adult Toy Industry
- The adult toy industry can seize the opportunity to cater to a wider audience by creating minimalist and gender-neutral products.
- Self-care Industry
- The self-care industry has the potential to expand by offering luxurious and nourishing products like bath salts and hydrating coconut milk baths.
- Personal Care Industry
- There is room for disruptive innovation in the personal care industry by developing compostable wipes that are versatile and eco-friendly.
