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Topical Sleep

Sleep-enhancing ingredients come in topical cream or oil products

Trend - Topical skincare products are being infused with ingredients like melatonin and magnesium to help relax the body and enhance sleep. These ingredients are typically ingested for those same benefits, and are now offered in everything from serums to oils for hybrid benefits.

Insight - Today's young consumer has a number of personal care rituals they take part in regularly--whether those are related to fitness, skincare, wellness or mental health. The diversity of interests people have in personal care has resulted in some wanting to merge rituals in order to save themselves time. These individuals seek out products and services that prioritize convenience as much as they do function.
Workshop Question - How could your brand better balance function and convenience?
Trend Themes
1. Topical Sleep - Skincare and personal care industries are merging to create sleep-enhancing topical products, offering young consumers dual benefits of convenience and function.
2. Melatonin Infused Products - Melatonin is a new active ingredient in skincare and personal care products to induce relaxation and deep rejuvenation.
3. CBD Topicals for Sleep and Stress - CBD-infused topicals are emerging as sleep- and stress-aiding products in uncertain times for consumers looking for natural solutions.
Industry Implications
1. Skincare Industry - The skincare industry can explore opportunities to use new ingredients like melatonin to create unconventional skincare products with functional benefits.
2. Personal Care Industry - The personal care industry can offer a wide range of sleep-enhancing products that merge the benefits of personal care with physical and mental restfulness.
3. CBD Industry - The CBD industry can focus on creating new products that cater to the specific needs of consumers dealing with sleep issues and stress management.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
71,551 Total Clicks
Date Range:
Apr 20 — Jan 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

Relaxing Sleep Detox Kits
Relaxing Sleep Detox Kits
kaia Naturals' Sleep Detox Kit Seeks to Soothe the Body and Mind
In an age when stress is a prevalent threat to the mental and physical wellbeing of individuals, Canadian female-owned brand kaia naturals is looking to provide an elevated, cruelty-free self-care... MORE
Melatonin-Infused Solid Serums
Melatonin-Infused Solid Serums
Milk Makeup's Melatonin Overnight Serum Refreshes Skin During Sleep
Many brands are now making solid serums, including Milk Makeup, which is adding to its range of easy-to-apply skincare products with an overnight serum that’s infused with topical melatonin.... MORE
Sleep-Inducing Body Oils
Sleep-Inducing Body Oils
The Osmia Night Body Oil Helps Gently Lull Consumers to Sleep
Osmia’s Night Body Oil gives stressed-out consumers a more natural way to induce sleep. Osmia’s Night Body Oil is a luxurious skincare product made from a powerful blend of lavender,... MORE
Sleep-Centric Clay Masks
Sleep-Centric Clay Masks
Lush Expands Its Sleepy Range with a Face and Body Mask
Lush is expanding on its ‘Sleepy Range’ with a new face and body mask designed to help the wearer get a better night’s sleep. Filled with calming scents of lavendar and camomile,... MORE
Sleep-Focused CBD Topicals
Sleep-Focused CBD Topicals
Martha Stewart Expands her Wellness Products with CBD Topicals
Martha Stewart announced the expansion of her CBD brand, which initially launched with gummies, oils, and soft gels. The Martha Stewart CBD Wellness Topical range marks the brand’s first... MORE
Melatonin-Infused Lip Masks
Melatonin-Infused Lip Masks
Milk Makeup's Overnight Lip Mask is Calming, Refreshing & Hydrating
One of the newest launches from Milk Makeup is the Melatonin Overnight Lip Mask, which boasts smoothing, softening, hydrating, plumping, calming and replenishing properties. The product leverages... MORE

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