Sleep-enhancing ingredients come in topical cream or oil products
Trend - Topical skincare products are being infused with ingredients like melatonin and magnesium to help relax the body and enhance sleep. These ingredients are typically ingested for those same benefits, and are now offered in everything from serums to oils for hybrid benefits.
Insight - Today's young consumer has a number of personal care rituals they take part in regularly--whether those are related to fitness, skincare, wellness or mental health. The diversity of interests people have in personal care has resulted in some wanting to merge rituals in order to save themselves time. These individuals seek out products and services that prioritize convenience as much as they do function.
Insight - Today's young consumer has a number of personal care rituals they take part in regularly--whether those are related to fitness, skincare, wellness or mental health. The diversity of interests people have in personal care has resulted in some wanting to merge rituals in order to save themselves time. These individuals seek out products and services that prioritize convenience as much as they do function.
Workshop Question - How could your brand better balance function and convenience?
Trend Themes
1. Topical Sleep - Skincare and personal care industries are merging to create sleep-enhancing topical products, offering young consumers dual benefits of convenience and function.
2. Melatonin Infused Products - Melatonin is a new active ingredient in skincare and personal care products to induce relaxation and deep rejuvenation.
3. CBD Topicals for Sleep and Stress - CBD-infused topicals are emerging as sleep- and stress-aiding products in uncertain times for consumers looking for natural solutions.
Industry Implications
1. Skincare Industry - The skincare industry can explore opportunities to use new ingredients like melatonin to create unconventional skincare products with functional benefits.
2. Personal Care Industry - The personal care industry can offer a wide range of sleep-enhancing products that merge the benefits of personal care with physical and mental restfulness.
3. CBD Industry - The CBD industry can focus on creating new products that cater to the specific needs of consumers dealing with sleep issues and stress management.
