Category
Fashion
Scaled Restraint
Trend cluster
Category
Topical
Sleep
Sleep-enhancing ingredients come in topical cream or oil products.
3.6
Trend score
Trend
What is the Topical Sleep trend?
Topical Sleep: Topical skincare products are being infused with ingredients like melatonin and magnesium to help relax the body and enhance sleep. These ingredients are typically ingested for those same benefits, and are now offered in everything from serums to oils for hybrid benefits.
Insight
The consumer insight behind the Topical Sleep trend
Today's young consumer has a number of personal care rituals they take part in regularly--whether those are related to fitness, skincare, wellness or mental health. The diversity of interests people have in personal care has resulted in some wanting to merge rituals in order to save themselves time. These individuals seek out products and services that prioritize convenience as much as they do function.
Trend themes
Themes within the Topical Sleep trend
Three behaviours holding the trend together01
Topical Sleep
Skincare and personal care industries are merging to create sleep-enhancing topical products, offering young consumers dual benefits of convenience and function.
02
Melatonin Infused Products
Melatonin is a new active ingredient in skincare and personal care products to induce relaxation and deep rejuvenation.
03
CBD Topicals for Sleep and Stress
CBD-infused topicals are emerging as sleep- and stress-aiding products in uncertain times for consumers looking for natural solutions.
Industry implications
What the Topical Sleep trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry can explore opportunities to use new ingredients like melatonin to create unconventional skincare products with functional benefits.
For
Personal Care Industry
The personal care industry can offer a wide range of sleep-enhancing products that merge the benefits of personal care with physical and mental restfulness.
For
CBD Industry
The CBD industry can focus on creating new products that cater to the specific needs of consumers dealing with sleep issues and stress management.
Workshop question
How could your brand better balance function and convenience?
Trend signals
Trend signals for Topical Sleep
Trend score 3.6 out of 10, from popularity 55%, activity 42%, freshness 11%.
Popularity55%
Activity42%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Topical Sleep trend
6 featured examples from Apr 6, 2020 to Jan 19, 2022CategoryFashion
Relaxing Sleep Detox Kits
kaia Naturals' Sleep Detox Kit Seeks to Soothe the Body and Mind
The sleep detox kit offers potential for innovation in the personal care industry by incorporating unique and luxurious elements to promote self-care and relaxation.
CategoryFashion
Melatonin-Infused Solid Serums
Milk Makeup's Melatonin Overnight Serum Refreshes Skin During Sleep
Skincare brands can explore the use of solid serums and melatonin infusion for overnight rejuvenation.
CategoryFashion
Sleep-Inducing Body Oils
The Osmia Night Body Oil Helps Gently Lull Consumers to Sleep
The skincare industry can explore disruptive innovation by developing more targeted sleep-inducing products and incorporating natural ingredients into existing skincare lines.
CategoryFashion
Sleep-Centric Clay Masks
Lush Expands Its Sleepy Range with a Face and Body Mask
Beauty brands can innovate in creating products that cater to consumers who prioritize self-care and achieving quality sleep.
CategoryFashion
Sleep-Focused CBD Topicals
Martha Stewart Expands her Wellness Products with CBD Topicals
Martha Stewart's expansion into CBD wellness topicals can inspire other wellness brands to incorporate CBD into their product lines.
CategoryFashion
Melatonin-Infused Lip Masks
Milk Makeup's Overnight Lip Mask is Calming, Refreshing & Hydrating
Incorporating topical melatonin as an active ingredient in skincare products to introduce new rejuvenation benefits and disrupt the market.
