Category
Business
Assisted Conversion
Trend cluster
Category
Convenience
Support
Convenience retailers offer free meals to support local school children.
1.4
Trend score
Trend
What is the Convenience Support trend?
Convenience Support: Convenience retailers in Britain are showing their commitment to communities by stepping in to provide free school meals for local school children in need amid the holiday season. The initiative has grown nationwide, with many of these businesses registering on a dedicated online map to be more accessible for parents in need.
Insight
The consumer insight behind the Convenience Support trend
The global pandemic has caused a lot of economic strain as employees are laid off and business owners struggle to make a profit. As a result, many rely on government aid to support themselves and their families, however, when this aid is not enough, many consumers look locally for support. Consumers feel a sense of kinship to the local businesses they have been frequenting for years, and find some relief when these companies step up to help them during difficult times.
Trend themes
Themes within the Convenience Support trend
1 behaviours holding the trend together01
Community Support
In times of economic strain, consumers look to local businesses for support and find relief when these companies step up to help them during difficult times.
Industry implications
What the Convenience Support trend means for industry
Where the trend changes the playbookFor
Convenience Stores
Convenience stores are stepping up to provide free meals to school children in need due to recent political and economic events.
For
Food Security
The initiatives taken by these convenience stores highlight a need for more comprehensive and sustainable food security measures, affecting industries across the food supply chain.
For
Social Media Marketing
Social media played a key role in these initiatives, highlighting a growing trend among businesses to prioritize community outreach and social responsibility in their marketing strategies.
Workshop question
How can your brand leverage a sense of community and support its consumers amid difficult times?
Trend signals
Trend signals for Convenience Support
Trend score 1.4 out of 10, from popularity 20%, activity 13%, freshness 9%.
Popularity20%
Activity13%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Convenience Support trend
4 featured examples from Oct 26, 2020CategoryBusiness
Convenience Store Food Security Campaigns
Tara's Londis is Giving Away Lunch to Children in Need
Convenience stores are redefining their role by addressing food security issues and offering free meals to children and families in need.
CategoryBusiness
Branded Free Kids Lunches
Sweet Treats & Party Favours is Giving Students Lunch Over the Holidays
Convenience stores can participate in providing free lunch packages to students in need, attracting positive attention and customer loyalty.
CategoryBusiness
Children's Lunch Donations
Nisa Local (Whitehills) is Giving Students Free Lunch This Week
The food and beverage industry can take this opportunity to create more accessible and innovative solutions for food distribution to those in need.
CategorySocial Good
Convenience Store Food Donations
St John’s Budgens Fights Children's Food Poverty in New Campaign
Disruptive innovation opportunity: Leverage convenience stores as distribution points for food donations and community support initiatives.
