Assisted Choices
AI
Workout
Companies are developing technology using AI to maximize workout efficiency.
Trend
What is the AI Workout trend?
AI Workout: With the current global restrictions set in place due to COVID-19, some companies respond by digitally elevating the fitness space. They are leveraging artificial intelligence technology so that workouts at home can be more informed, personalized, and gamified.
Insight
The consumer insight behind the AI Workout trend
The global pandemic resulted in physical restrictions, leaving many consumers looking for efficient ways to occupy their time. Many take on new hobbies or find ways to stay healthy in a confined space. Many consumers have learned to adapt through physical activity, causing an increased interest in products and services that keep them motivated and accountable.
Trend themes
Themes within the AI Workout trend
Three behaviours holding the trend togetherAI-Generated Personal Trainers
AI-generated personal trainers are creating customized workouts through AI-driven history analysis that enhances the user's experience and drives goals forward.
AI Athletic Wearables
AI-enhanced athletic wearables are an emerging trend driven by consumers' desire for increased performance and injury prevention.
Form-Analyzing Workout Apps
Form-analyzing workout apps are being developed and are leveraging the power of AI to upgrade the home fitness experience through real-time analysis and feedback.
Industry implications
What the AI Workout trend means for industry
Where the trend changes the playbookFitness and Health Tech Industry
The fitness and health tech space is being revamped with AI, offering innovative solutions for those looking to maintain their physical wellness remotely.
Wearable Tech Industry
The wearable tech industry is expanding its offerings to include AI-powered solutions that monitor performance metrics to enhance athletic performance and prevent injury.
Mobile App Development Industry
The mobile app development industry is creating innovative AI-powered workout apps that analyze form in real-time to provide tailored insights into fitness routines.
Workshop question
How can your company leverage AI technology to better understand consumers?
Trend signals
Trend signals for AI Workout
Trend score 4.7 out of 10, from popularity 82%, activity 51%, freshness 9%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Evidence
Examples of the AI Workout trend
5 featured examples from May 21, 2019 to Oct 26, 2020Form-Analyzing Workout Apps
The 'ArtiFit' App Uses AI to Keep an Eye on How You're Working Out
The integration of AI in fitness technology provides opportunities for companies to develop innovative apps and devices that enhance workout experiences.
AI-Enabled Fitness Mats
The Otari Smart Mat Gives Real-Time Feedback with Artificial Intelligence
The fitness industry can leverage AI-enabled mats to enhance user experience and improve customer retention rates through personalized feedback and engagement.
AI Personal Training Apps
Gymfitty Uses an Algorithm to Make Real-Time Adjustments
The use of AI and real-time monitoring can revolutionize the fitness industry and lead to new business models for personal training and gym memberships.
AI-Generated Personal Trainers
Aaptiv's AI Personal Trainer Offers Customized Workouts
AI-generated workouts are disrupting the traditional model of personal training and offering the fitness industry a new way to deliver personalized experiences.
AI Athletic Wearables
Fathom Pro Uses Artificial Intelligence for Recovery & Injury Prevention
The integration of AI in wearable fitness devices has potential for game-changing innovations in the sports industry.