Companies are developing technology using AI to maximize workout efficiency
Trend - With the current global restrictions set in place due to COVID-19, some companies respond by digitally elevating the fitness space. They are leveraging artificial intelligence technology so that workouts at home can be more informed, personalized, and gamified.
Insight - The global pandemic resulted in physical restrictions, leaving many consumers looking for efficient ways to occupy their time. Many take on new hobbies or find ways to stay healthy in a confined space. Many consumers have learned to adapt through physical activity, causing an increased interest in products and services that keep them motivated and accountable.
Insight - The global pandemic resulted in physical restrictions, leaving many consumers looking for efficient ways to occupy their time. Many take on new hobbies or find ways to stay healthy in a confined space. Many consumers have learned to adapt through physical activity, causing an increased interest in products and services that keep them motivated and accountable.
Workshop Question - How can your company leverage AI technology to better understand consumers?
Trend Themes
1. AI-generated Personal Trainers - AI-generated personal trainers are creating customized workouts through AI-driven history analysis that enhances the user's experience and drives goals forward.
2. AI Athletic Wearables - AI-enhanced athletic wearables are an emerging trend driven by consumers' desire for increased performance and injury prevention.
3. Form-analyzing Workout Apps - Form-analyzing workout apps are being developed and are leveraging the power of AI to upgrade the home fitness experience through real-time analysis and feedback.
Industry Implications
1. Fitness and Health Tech Industry - The fitness and health tech space is being revamped with AI, offering innovative solutions for those looking to maintain their physical wellness remotely.
2. Wearable Tech Industry - The wearable tech industry is expanding its offerings to include AI-powered solutions that monitor performance metrics to enhance athletic performance and prevent injury.
3. Mobile App Development Industry - The mobile app development industry is creating innovative AI-powered workout apps that analyze form in real-time to provide tailored insights into fitness routines.
