Trend cluster
Category

AI
Workout

Companies are developing technology using AI to maximize workout efficiency.

Form-Analyzing Workout AppsAI-Enabled Fitness MatsAI Personal Training AppsAI-Generated Personal TrainersAI Athletic Wearables

Trend

What is the AI Workout trend?

AI Workout: With the current global restrictions set in place due to COVID-19, some companies respond by digitally elevating the fitness space. They are leveraging artificial intelligence technology so that workouts at home can be more informed, personalized, and gamified.

Insight

The consumer insight behind the AI Workout trend

The global pandemic resulted in physical restrictions, leaving many consumers looking for efficient ways to occupy their time. Many take on new hobbies or find ways to stay healthy in a confined space. Many consumers have learned to adapt through physical activity, causing an increased interest in products and services that keep them motivated and accountable.

Trend themes

Themes within the AI Workout trend

Three behaviours holding the trend together
01

AI-Generated Personal Trainers

AI-generated personal trainers are creating customized workouts through AI-driven history analysis that enhances the user's experience and drives goals forward.

02

AI Athletic Wearables

AI-enhanced athletic wearables are an emerging trend driven by consumers' desire for increased performance and injury prevention.

03

Form-Analyzing Workout Apps

Form-analyzing workout apps are being developed and are leveraging the power of AI to upgrade the home fitness experience through real-time analysis and feedback.

Industry implications

What the AI Workout trend means for industry

Where the trend changes the playbook
For

Fitness and Health Tech Industry

The fitness and health tech space is being revamped with AI, offering innovative solutions for those looking to maintain their physical wellness remotely.

For

Wearable Tech Industry

The wearable tech industry is expanding its offerings to include AI-powered solutions that monitor performance metrics to enhance athletic performance and prevent injury.

For

Mobile App Development Industry

The mobile app development industry is creating innovative AI-powered workout apps that analyze form in real-time to provide tailored insights into fitness routines.

Workshop question

How can your company leverage AI technology to better understand consumers?

Trend signals

Trend signals for AI Workout

Trend score 4.7 out of 10, from popularity 82%, activity 51%, freshness 9%.

Popularity82%
Activity51%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific