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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,974 more

Accessible Luxury

Consumers who feel guilt over splurging on luxuries turn to other options

Trend - With the global economy being severely affected by the ongoing pandemic, many people are choosing to be more understated in their purchases--opting for resale luxury items or high-quality non-designer purchases instead of expensive designer goods.

Insight - As is the pattern after all economic crises, consumers are currently more wary of spending money on luxury items due to the financial stress that so many are under. In times of economic uncertainty, even those who remain privileged choose to be more understated in how they present themselves outwardly.
Workshop Question - How is your brand prioritizing accessibility over luxury?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
24,148 Total Clicks
Date Range:
Aug 20 — Oct 20
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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