Porsche Recently Added a Single Vehicle Option to Porsche Drive
Daniel Johnson — August 26, 2020 — Autos
Porsche recently made a number of changes to its subscription service, named Porsche Drive. Notably, the automotive company will launch Porsche Drive in Los Angles, and it will also add a new option. Previously Porsche had a multi-vehicle option, as well as a short-term rental option, and now Porsche is adding a single-vehicle opinion. The new single vehicle will provide consumers with the ability t rent a vehicle for one fee, between one and three months. The service will cost $1,500 each month.
Porsche first started to run a subscription service in 2017, with a service operating in Atlanta. Following the initial success, the company launched similar services in Las Vegas, Phoenix, San Diego, as well as Toronto.
Image Credit: Porsche
Porsche first started to run a subscription service in 2017, with a service operating in Atlanta. Following the initial success, the company launched similar services in Las Vegas, Phoenix, San Diego, as well as Toronto.
Image Credit: Porsche
Trend Themes
1. Luxury Car Subscription Services - Disruptive innovation opportunity: Explore new models for luxury car subscription services, such as offering single-vehicle options.
2. Short-term Rental Options - Disruptive innovation opportunity: Create flexible short-term rental options for consumers who may only need a vehicle for a few months.
3. Expansion of Subscription Services - Disruptive innovation opportunity: Expand subscription services to new markets and cities, capitalizing on the success and demand seen in Atlanta, Las Vegas, Phoenix, San Diego, and Toronto.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Revolutionize the automotive industry by offering subscription services that provide more flexible and convenient options for consumers.
2. Rental and Leasing Services - Disruptive innovation opportunity: Transform the rental and leasing industry by integrating subscription services and short-term rental options into existing business models.
3. Technology - Disruptive innovation opportunity: Develop innovative technology solutions to streamline the luxury car subscription process and enhance the overall user experience.
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