These September 2020 auto trends range from virtual automotive launches to automotive podcast series.
BMW's Hynopolis podcast series i a notable example and can be accessed across a variety of major podcast platforms. Consisting of six short episodes, the branded podcast programming aims to immerse viewers into BMW's vision for the future of mobility and was created in partnership with sci-fi author Robert Valentine. The marketing move speaks to the brand's interest in storytelling and going beyond traditional auto advertising to entice consumers.
Kandi America's virtual car launch is another notable example and unveiled the brand's Kandi K23 and K27 electric vehicle models. Responding to the global COVID-19 pandemic, the brand aimed to engage and surprise consumers during a time when a physical car launch events weren't possible due to social distancing safety measures and public gathering restrictions.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
