Subaru of America recently created a new video ad as part of the company's Subaru Loves the Earth project. The video ad uses footage from the California wildfires, which was recorded by a photojournalist named Stuart Palley. Palley's video captures a Subaru vehicle driving through the wildfire while the journalist was capturing the events.
Subaru's new ad has two formats, one which is 60 seconds in length, and another which is 30. The ad also draws attention to a new partnership between the automotive company and the National Forest Foundation, where the two organizations will collaborate to plant 500,000 trees.
Subaru Loves the Earth was a project created in response to the Califonia wildfires and attempts to take on the issue by planting trees.
Image Credit: Subaru