BMW's Calm Wash is a Stress-Relieving Car Wash Video
Laura McQuarrie — August 22, 2020 — Autos
References: youtube & designtaxi
2020 has been a year full of disruption and people are looking for extra comfort—and BMW's Calm Wash provides a soothing ASMR experience that helps to promote feelings of relaxation. The multi-sensory ASMR Calm Wash video immerses viewers in neon colors and sounds as the BMW X7 receives a cleaning.
The video is short and sweet, coming in at just over two minutes, and it offers a close-up view of bubbles, dark night scenes, soapy windows and dripping suds. With Calm Wash, BMW conveys not only the beauty of its vehicle but also feelings of comfort and safety. As BMW describes, "With everything that's going on in the world, sometimes you need a place to wash away all your worries. For so many of us, the inside of our cars is exactly that—a safe haven."
Image Credit: BMW
The video is short and sweet, coming in at just over two minutes, and it offers a close-up view of bubbles, dark night scenes, soapy windows and dripping suds. With Calm Wash, BMW conveys not only the beauty of its vehicle but also feelings of comfort and safety. As BMW describes, "With everything that's going on in the world, sometimes you need a place to wash away all your worries. For so many of us, the inside of our cars is exactly that—a safe haven."
Image Credit: BMW
Trend Themes
1. ASMR Car Wash Videos - The rise of ASMR car wash videos provides an opportunity for car companies to create immersive experiences for customers.
2. Multi-sensory Marketing - The use of multi-sensory marketing in the automotive industry through ASMR videos can create a new level of customer engagement and loyalty.
3. Comfort and Safety Promotion - Companies can capitalize on promoting comfort and safety in their marketing campaigns to help ease consumer fears during times of disruption.
Industry Implications
1. Automotive - Car companies can use ASMR videos to promote their brand and vehicles in a unique and calming way.
2. Marketing and Advertising - The use of ASMR videos in marketing campaigns can create a new trend in multi-sensory advertising.
3. Mental Health and Wellness - ASMR car wash videos can be used as a tool for mental health and wellness to help calm and destress viewers.
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