Toy brands release products that help normalize the ongoing pandemic for children
Trend - Brands that create children's toys are developing products that are inspired by the ongoing pandemic. These items aim to normalize the current way of life for children, whether that's by celebrating essential workers or imitating life working from home.
Insight - For parents who are working from home with young children, or children who are in virtual school, keeping a "normal" routine within the home, and maintaining mental health among children can be a struggle. Between the stress of new responsibilities and the uncertainty around when they'll end, parents seek out ways to keep their children occupied while framing the current climate with a sense of normalcy.
Insight - For parents who are working from home with young children, or children who are in virtual school, keeping a "normal" routine within the home, and maintaining mental health among children can be a struggle. Between the stress of new responsibilities and the uncertainty around when they'll end, parents seek out ways to keep their children occupied while framing the current climate with a sense of normalcy.
Workshop Question - How could your brand prioritize pandemic education or establishing a sense of normalcy for children?
Trend Themes
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Pandemic-inspired Toys — Brands are developing toys inspired by the ongoing pandemic to help normalize the current way of life for children.
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Virtual/remote Play Experiences — Companies are curating virtual or remote play experiences for kids to keep them entertained while at home due to COVID-19.
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Thanking Essential Workers — Brands are releasing products that pay homage to first responders and essential workers during the COVID-19 pandemic.
Industry Implications
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Toy Industry — The toy industry is adapting to the current pandemic landscape by creating toys that help normalize current events, bring joy, and keep kids entertained.
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Education Industry — The education industry is shifting focus towards virtual or remote learning experiences to keep children engaged while learning from home.
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Healthcare Industry — The healthcare industry has seen an increase in support from various brands that have created products to honor and thank essential workers.
4 Featured, 26 Examples:
69,515 Total Clicks
Date Range:
Mar 20 — Oct 20
Trending:
Warm
Consumer Insight Topics:
