Category
Fashion
Scaled Restraint
Trend cluster
Category
Upcycled
Root
Brands are tapping the potential of cannabis or hemp root in skincare products.
4.1
Trend score
Trend
What is the Upcycled Root trend?
Upcycled Root: Brands interested in entering and advancing in the cannabis market are looking for untapped ingredient potential. Cannabis root and hemp root, which have been used in Traditional Chinese Medicine, are gaining popularity for their health benefits, as well as their sustainability—for they are often upcycled.
Insight
The consumer insight behind the Upcycled Root trend
Given the popularity of the health and wellness movement in North America, contemporary consumers are looking for solutions that will support their body and alleviate any strain and stress. Whether it is a physical or mental problem, individuals are emphasizing holistic solutions in this space. Driven by general curiosity, they are looking for innovative and interesting ingredients that have a historic or cultural background.
Trend themes
Themes within the Upcycled Root trend
Three behaviours holding the trend together01
Holistic Solutions for Health and Wellness
Contemporary consumers are looking for solutions that will support their body and alleviate any strain and stress. Individuals are emphasizing holistic solutions in this space.
02
Incorporating Traditional Chinese Medicine Ingredients
Consumers are increasingly interested in innovative and interesting ingredients that have a historic or cultural background, such as cannabis and hemp root, which have been used in Traditional Chinese Medicine.
03
Sustainability and Upcycling
Brands interested in entering and advancing in the cannabis market are looking for untapped ingredient potential, such as cannabis and hemp root, which are often upcycled and offer sustainability benefits.
Industry implications
What the Upcycled Root trend means for industry
Where the trend changes the playbookFor
Personal Care and Skincare
Brands can explore incorporating cannabis and hemp root extracts in personal care and skincare products to offer health and sustainability benefits.
For
Cannabis and CBD Wellness
Entrepreneurs can establish cannabis and CBD wellness companies that incorporate traditional Chinese medicine ingredients, like cannabis and hemp root, to offer consumers holistic solutions.
For
Innovative Agriculture and Production Methods
Businesses can explore sustainable production methods and upcycling to incorporate cannabis and hemp root extracts and ingredients, creating new product offerings and reducing waste.
Workshop question
What upcycled ingredient can your brand utilize in its product range?
Trend signals
Trend signals for Upcycled Root
Trend score 4.1 out of 10, from popularity 63%, activity 52%, freshness 9%.
Popularity63%
Activity52%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Upcycled Root trend
4 featured examples from Oct 28 to Oct 29, 2020CategoryMarketing
Science-Centric Cannabis Beauty Brands
Fifth & Roots Boasts Fresh and "Vibe-Worthy" Skincare
The beauty and skincare industry has the opportunity to capitalize on the trend towards cannabis-infused products and incorporate non-psychoactive cannabinoids and adaptogens in t…
CategoryMarketing
Cannabis Root-Infused Lifestyle Products
CanadaBis Capital Inc. Introduces the Stigma Roots' Debut
The health and wellness industry can benefit from using cannabis roots as an alternative solution to manage various ailments and promote wellness.
CategoryEco
Upcycled Cannabis Root Skincare
empyri is an Clean and Innovative Cannabis Skincare Company
Opportunity for skincare companies to tap into the growing market of eco-friendly and sustainable skincare products that utilize upcycled ingredients.
CategoryMarketing
Hemp Root Oils
Yield Growth's Wright & Well is Enjoying Increasing Popularity on the Market
Opportunity for companies in the wellness and beauty industry to develop and market CBD-infused products for stress and pain relief.
