The latest venture of CanadaBis Capital Inc.—a vertically integrated Canadian cannabis company—is Stigma Roots, which is attempting to popularize "the healing power of cannabis roots." With its range of creams and balms, Stigma Roots is serving those who are suffering from ailments, including joint pain, inflammation, skin burns, gastrointestinal activity, eczema and more.
The commercial use of cannabis root also has its production benefits. Unlike the leaves and buds of the plant, the root contains only a trace amount of cannabinoids and as a result, isn't as heavily regulated as other ingredients n the industry.
About the launch of Stigma Roots, Travis McIntyre, CEO of CanadaBis shares: "By using the roots of a cannabis plant as the primary ingredient in our lotions and balms, we offer three things: products capable of providing the relief and benefits people seek; a profit stream generated from roots that would typically be wasted; and, a way to reach an entirely new audience with our message — one that may not typically engage with a recreational cannabis brand."
Image Credit: Stigma Roots