Fifth & Roots is a cannabis beauty brand that combines style-forward packaging aesthetics with innovative, high-end formulas. Its products are said to be "infused with pure plant magic" and that is not far from the mark. The company first launched with six core products that rely on minimalism and affordable prices to capture consumer attention—the goods were offered between the $28 and $68 price points.
The cannabis beauty brand's formulas rely on full spectrum extras with CBD, as well as CBG and CBC. All are non-psychoactive cannabinoids. CBD is known to be calming and reparative, while CBC is thought to fight acne and CBG is being investigated for psoriasis and eczema therapies. In addition, Fifth & Roots also incorporates cannabis root water, which has been used in traditional Chinese medicine remedies. Non-cannabis related ingredients are also included—especially adaptogens like turmeric, rhodiola an ashwagandha.
Image Credit: Fifth & Roots
Why This Trend Is Growing
- Cannabis Beauty
- The trend towards cannabis-infused skincare and beauty products presents an opportunity for new brands to enter the market with innovative formulas and packaging aesthetics.
- Non-psychoactive Cannabinoids
- The use of non-psychoactive cannabinoids like CBD, CBC, and CBG in beauty products provides a potential area for innovation in skincare treatments for calming, reparative, and acne-fighting effects, as well as psoriasis and eczema therapies.
- Adaptogens in Skincare
- Incorporating adaptogens like turmeric, rhodiola, and ashwagandha in skincare products presents a new trend that can offer innovative formulas with potential benefits for anti-inflammatory, anti-oxidant, and rejuvenating effects.
Industries Being Reshaped
- Beauty & Skincare
- The beauty and skincare industry has the opportunity to capitalize on the trend towards cannabis-infused products and incorporate non-psychoactive cannabinoids and adaptogens in their formulas to offer innovative treatments that appeal to a wider range of consumers.
- Cannabis Industry
- The cannabis industry can look to expand into the beauty and skincare market by offering pure plant-based formulations utilizing non-psychoactive cannabinoids and other ingredients with medicinal and therapeutic benefits.
- Traditional Chinese Medicine
- The integration of traditional Chinese medicine remedies, like cannabis root water, in skincare products can tap into a new market sector in the beauty industry, providing unique and innovative formulations for consumers seeking alternative and natural solutions for their skincare needs.
