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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,973 more

Crowdsourced Grocery

Consumers are contributing status updates to streamline shopping in COVID

Trend - Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers.

Insight - A crowdsourced, peer-to-peer network informing consumers of what's available and where speaks to the intersection of community and tech that is likely to be more prevalent in the recharting. As society heals from the pandemic, the idea of going out less frequently, but maximizing these outings will persist. Allowing consumers to be a part of a solution to this problem grants them a sense of control that is necessary during volatile times. Additionally, the act of co-creating a solution encourages a sense of community.
Workshop Question - Where can you make better use of your customers to develop clear solutions?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 28 Examples:
27,545 Total Clicks
Date Range:
Apr 20 — Oct 20
Trending:
Fresh and Mild
Consumer Insight Topics:

Featured Examples

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