Consumers are contributing status updates to streamline shopping in COVID
Trend - Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers.
Insight - A crowdsourced, peer-to-peer network informing consumers of what's available and where speaks to the intersection of community and tech that is likely to be more prevalent in the recharting. As society heals from the pandemic, the idea of going out less frequently, but maximizing these outings will persist. Allowing consumers to be a part of a solution to this problem grants them a sense of control that is necessary during volatile times. Additionally, the act of co-creating a solution encourages a sense of community.
Insight - A crowdsourced, peer-to-peer network informing consumers of what's available and where speaks to the intersection of community and tech that is likely to be more prevalent in the recharting. As society heals from the pandemic, the idea of going out less frequently, but maximizing these outings will persist. Allowing consumers to be a part of a solution to this problem grants them a sense of control that is necessary during volatile times. Additionally, the act of co-creating a solution encourages a sense of community.
Workshop Question - Where can you make better use of your customers to develop clear solutions?
Trend Themes
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Crowdsourcing Market Research — Crowdsourcing customer feedback to streamline services and create loyalty in the grocery industry using technology.
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Community-driven E-commerce — Creating a shared e-commerce with the community to provide crucial supplies during challenging times.
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Peer-to-peer Logistics — Allowing users to help each other shop more efficiently and safely by leveraging the use of local crowdsourced information.
Industry Implications
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Technology — Developing efficient crowdsourcing platforms to optimize everyday shopping experiences.
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E-commerce — Building a shopping model with directly sourced community data for specific product monitoring.
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Logistics — Leveraging crowdsourced information to improve logistics and supply chain optimization within grocery.
