Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowdsourced
Grocery
Consumers are contributing status updates to streamline shopping in COVID.
3.4
Trend score
Trend
What is the Crowdsourced Grocery trend?
Crowdsourced Grocery: Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers.
Insight
The consumer insight behind the Crowdsourced Grocery trend
A crowdsourced, peer-to-peer network informing consumers of what's available and where speaks to the intersection of community and tech that is likely to be more prevalent in the recharting. As society heals from the pandemic, the idea of going out less frequently, but maximizing these outings will persist. Allowing consumers to be a part of a solution to this problem grants them a sense of control that is necessary during volatile times. Additionally, the act of co-creating a solution encourages a sense of community.
Trend themes
Themes within the Crowdsourced Grocery trend
Three behaviours holding the trend together01
Crowdsourcing Market Research
Crowdsourcing customer feedback to streamline services and create loyalty in the grocery industry using technology.
02
Community-driven E-commerce
Creating a shared e-commerce with the community to provide crucial supplies during challenging times.
03
Peer-to-peer Logistics
Allowing users to help each other shop more efficiently and safely by leveraging the use of local crowdsourced information.
Industry implications
What the Crowdsourced Grocery trend means for industry
Where the trend changes the playbookFor
Technology
Developing efficient crowdsourcing platforms to optimize everyday shopping experiences.
For
E-commerce
Building a shopping model with directly sourced community data for specific product monitoring.
For
Logistics
Leveraging crowdsourced information to improve logistics and supply chain optimization within grocery.
Workshop question
Where can you make better use of your customers to develop clear solutions?
Trend signals
Trend signals for Crowdsourced Grocery
Trend score 3.4 out of 10, from popularity 59%, activity 34%, freshness 9%.
Popularity59%
Activity34%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Crowdsourced Grocery trend
4 featured examples from Apr 14 to Apr 30, 2020CategoryTech
Crowdsourced Grocery Store Apps
The Covidmaps Platform Informs Users About Store Operations
The retail industry can leverage crowdsourcing tools and real-time information to enhance the shopping experience and improve service during unpredictable circumstances.
CategoryBusiness
Crowdsourced Shopping Apps
The Live Lineups App Tracks Wait Times at Grocery Stores
Disruptive innovation opportunity: Developing smart grocery stores that integrate real-time wait time tracking and focus on optimizing the shopping experience for customers.
CategoryTech
Crowdsourced Stock-Checking Apps
The 'WhatsInStock' App Helps Shoppers Know What's Available
Retailers can adopt crowdsourced inventory tracking to improve visibility and optimize stock to avoid supply chain disruptions.
CategoryLifestyle
Crowdsourced Supply Apps
OurStreets Supplies Helps to Locate Items with Limited Availability
Disruptive innovation opportunity: Integrating crowdsourcing technology into retail apps to optimize supply chain management and improve consumer experiences.
