Category
Lifestyle
Assisted Choices
Trend cluster
Category
Comfort
Wellness
Consumers turn to comforting products and services to combat stress.
6.0
Trend score
Trend
What is the Comfort Wellness trend?
Comfort Wellness: North Americans are increasingly prioritizing simple, comforting wellness solutions that they can use at home in order to relieve stress. Comforting self-care is more common now as people continue to navigate social, political and economic uncertainties.
Insight
The consumer insight behind the Comfort Wellness trend
Recently, consumers around the world have faced unprecedented levels of uncertainty over their lifestyles and future--resulting in stress levels and mental health issues worsening. People are finding different ways to cope with the continued disruptions to their lives, and many are choosing to prioritize their mental health in both big and small ways in order to feel better.
Trend themes
Themes within the Comfort Wellness trend
Three behaviours holding the trend together01
Comfort Wellness
Consumers are prioritizing comforting wellness solutions to combat stress.
02
Stress-Relieving Wellness Brands
Wellness brands are using science-backed remedies to offer stress relief.
03
Workstation Zen Garden Equipment
Zen garden equipment is being designed for workstations to encourage daily meditation.
Industry implications
What the Comfort Wellness trend means for industry
Where the trend changes the playbookFor
Self-Care
Brands are creating self-care kits and skincare products to offer comfort and ease anxiety.
For
Wellness Supplements
Natural wellness supplements are being utilized to help consumers achieve a calm sense of focus.
For
Office Products
Office products are being designed to promote mindfulness and mediation.
Workshop question
How could your brand be a source of comfort for its customers?
Trend signals
Trend signals for Comfort Wellness
Trend score 6.0 out of 10, from popularity 85%, activity 83%, freshness 11%.
Popularity85%
Activity83%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Comfort Wellness trend
4 featured examples from Oct 7, 2020 to Feb 21, 2022CategoryLifestyle
Workstation Zen Garden Equipment
This Desktop Zen Garden Encourages Daily Meditations
The creation and distribution of desktop zen garden accessories that promote moments of mindfulness and stress relief.
CategoryPop Culture
DIY Self-Care Kits
The Lonely Weekend Self-care Kit Collection Shares a Tie-Dye Kit & More
The e-commerce industry can capitalize on the trend of self-care kits by offering a variety of pre-packaged kits and individual self-care products for consumers to purchase online.
CategoryLifestyle
Stress-Relieving Wellness Brands
5to9 Wellness Uses Science-Backed Remedies to Rebalance the Mind
Companies in the wellness industry can innovate and develop new products incorporating natural ingredients and science-backed formulas to promote overall health and well-being.
CategoryFashion
Comforting Daily Skincare
Lively's Affordable Skincare Supports the At-Home Daily Hustle
The skincare industry can capitalize on the trend of affordable skincare and at-home care by developing accessible and comforting products that cater to the needs of consumers.
