Lingerie brand Lively originally intended to create an affordable skincare range for frequent travelers but the pandemic inspired the brand to pivot and focus its efforts on at-home care and becoming more comfortable in one's own skin. As founder Michelle Cordeiro Grant revealed to Allure, "What started out as being more comfortable in a bra has also transformed into wearing less eye makeup, less foundation, less and less and less. Our community has been on that same journey."
Lively's own skincare range now includes a face mists, a sleep mask and a lip balm—three comforting essentials that help to provide a sense of comfort and self-pampering during the increased time spent at home. The comforting trio boasts ingredients like Vitamin E and C, pink rose oil, grapefruit seed and replenishing hyaluronic acid.
Image Credit: Lively
Why This Trend Is Growing
- Affordable Skincare
- The trend of affordable skincare products offers disruptive innovation opportunities for brands to cater to cost-conscious consumers without compromising on quality.
- At-home Care
- The shift towards at-home care presents disruptive innovation opportunities for brands to create products and solutions that promote self-care and comfort in a home environment.
- Natural Ingredients
- The growing demand for skincare products with natural ingredients presents disruptive innovation opportunities for brands to develop effective and sustainable formulations that align with consumer preferences.
Industries Being Reshaped
- Skincare Industry
- The skincare industry can capitalize on the trend of affordable skincare and at-home care by developing accessible and comforting products that cater to the needs of consumers.
- Beauty Industry
- The beauty industry can seize the opportunity to create innovative affordable skincare options and promote self-care practices for individuals seeking comfort and relaxation at home.
- Wellness Industry
- The wellness industry can tap into the trend of natural ingredients in skincare products by offering holistic solutions that prioritize the well-being of consumers and the environment.
