Category
Fashion
Scaled Restraint
Trend cluster
Category
Protective
Cosmetic
Makeup products now include protection from blue light.
3.4
Trend score
Trend
What is the Protective Cosmetic trend?
Protective Cosmetic: Blue light, which emits from the smartphones and computers most consumers spend the majority of their day using, has been shown to harm skin after long-term exposure. Brands are combatting this in a variety of ways, most recently by offering makeup products that protect the skin from blue light damage.
Insight
The consumer insight behind the Protective Cosmetic trend
When it comes to average consumer's lifestyle, the use of digital devices is typically necessary for work or to maintain a social life. Since changing this lifestyle isn't the best solution for most consumers, adapting so that they can maintain their physical and mental health while taking part in it is crucial. Now, more consumers are turning to brands to give them the various health-related solutions they need in order to better balance the harmful effects of sitting at a screen all day.
Trend themes
Themes within the Protective Cosmetic trend
Three behaviours holding the trend together01
Protective Cosmetics for Blue Light
Cosmetics products with blue light protection are becoming popular with the increasing use of smartphones and computers. A disruptive innovation opportunity could be to create customizable cosmetics products that offer protection from not only blue light but also other environmental agents such as UV rays and pollution.
02
Multi-Tasking Skincare Products
Multi-tasking skincare products that function as both skincare and makeup are becoming more popular. A disruptive innovation opportunity could be to create multi-tasking skincare products that use advanced technologies such as AI and machine learning to personalize the product according to the user's skin type, skin concerns, and environment.
03
Liquid-to-Powder Makeup Formula
The liquid-to-powder makeup formula is a disruptive innovation that is becoming increasingly popular. A disruptive innovation opportunity could be to develop a liquid-to-powder makeup formula that can be customized according to the user's skin type, skin concerns, and environment.
Industry implications
What the Protective Cosmetic trend means for industry
Where the trend changes the playbookFor
Cosmetics Industry
The cosmetics industry is the major beneficiary of the trends since it can create products that cater to the changing needs of consumers. A disruptive innovation opportunity could be to explore advanced technologies like gene editing to create cosmetics products that can enhance skin health when applied.
For
Skincare Industry
The skincare industry is benefiting from the trends as more consumers are looking for multi-tasking skincare products. A disruptive innovation opportunity could be to explore AI and machine learning to develop customized skincare products that cater to the individual needs of consumers.
For
AI and Machine Learning Industry
The AI and machine learning industry is an important player in the trend of creating personalized and customized skincare products. A disruptive innovation opportunity could be to explore creating an AI-based mobile app that can analyze the user's skin type, skin concerns, and environment and provide personalized skincare and makeup product recommendations.
Workshop question
How is your brand helping consumers maintain balance in their day-to-day?
Trend signals
Trend signals for Protective Cosmetic
Trend score 3.4 out of 10, from popularity 54%, activity 38%, freshness 9%.
Popularity54%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Protective Cosmetic trend
4 featured examples from Feb 22, 2019 to Mar 4, 2020CategoryFashion
Tinted Skin Serums
Ilia’s Super Serum Skin Tint SPF 40 Comes in 18 Shades
The cosmetics industry can explore the disruptive innovation opportunities presented by the trend of blending skincare and makeup, by developing hybrid products that offer both co…
CategoryFashion
5-in-1 Skincare Hybrids
Iris & Romeo's Best Skin Days is a Serum, Moisturizer, Sunscreen & More
The skincare industry can benefit by incorporating multi-tasking and hybrid products like Best Skin Days into their product lines.
CategoryFashion
Blue Light Makeup Collections
PÜR's 'Out of the Blue' Offers Protection from HEV Light
Beauty brands have an opportunity to innovate and create unique products that provide protection against blue light and its potential harmful effects.
CategoryFashion
Liquid-to-Powder Foundations
The Skin Long-Wear Fluid Powder Foundation Has a Unique Formula
The cosmetics and beauty industry has disruptive innovation opportunities for liquid-to-powder foundation formulas with environmental protection, blue light and UV protection.
