Makeup products now include protection from blue light
Trend - Blue light, which emits from the smartphones and computers most consumers spend the majority of their day using, has been shown to harm skin after long-term exposure. Brands are combatting this in a variety of ways, most recently by offering makeup products that protect the skin from blue light damage.
Insight - When it comes to average consumer's lifestyle, the use of digital devices is typically necessary for work or to maintain a social life. Since changing this lifestyle isn't the best solution for most consumers, adapting so that they can maintain their physical and mental health while taking part in it is crucial. Now, more consumers are turning to brands to give them the various health-related solutions they need in order to better balance the harmful effects of sitting at a screen all day.
Insight - When it comes to average consumer's lifestyle, the use of digital devices is typically necessary for work or to maintain a social life. Since changing this lifestyle isn't the best solution for most consumers, adapting so that they can maintain their physical and mental health while taking part in it is crucial. Now, more consumers are turning to brands to give them the various health-related solutions they need in order to better balance the harmful effects of sitting at a screen all day.
Workshop Question - How is your brand helping consumers maintain balance in their day-to-day?
Trend Themes
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Protective Cosmetics for Blue Light — Cosmetics products with blue light protection are becoming popular with the increasing use of smartphones and computers. A disruptive innovation opportunity could be to create customizable cosmetics products that offer protection from not only blue light but also other environmental agents such as UV rays and pollution.
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Multi-tasking Skincare Products — Multi-tasking skincare products that function as both skincare and makeup are becoming more popular. A disruptive innovation opportunity could be to create multi-tasking skincare products that use advanced technologies such as AI and machine learning to personalize the product according to the user's skin type, skin concerns, and environment.
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Liquid-to-powder Makeup Formula — The liquid-to-powder makeup formula is a disruptive innovation that is becoming increasingly popular. A disruptive innovation opportunity could be to develop a liquid-to-powder makeup formula that can be customized according to the user's skin type, skin concerns, and environment.
Industry Implications
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Cosmetics Industry — The cosmetics industry is the major beneficiary of the trends since it can create products that cater to the changing needs of consumers. A disruptive innovation opportunity could be to explore advanced technologies like gene editing to create cosmetics products that can enhance skin health when applied.
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Skincare Industry — The skincare industry is benefiting from the trends as more consumers are looking for multi-tasking skincare products. A disruptive innovation opportunity could be to explore AI and machine learning to develop customized skincare products that cater to the individual needs of consumers.
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AI and Machine Learning Industry — The AI and machine learning industry is an important player in the trend of creating personalized and customized skincare products. A disruptive innovation opportunity could be to explore creating an AI-based mobile app that can analyze the user's skin type, skin concerns, and environment and provide personalized skincare and makeup product recommendations.
