Consumers have been introduced to a variety of transformative makeup formulas, including color cosmetics that turn from gels or creams to powders once applied—and Bobbi Brown is introducing its first-ever liquid-to-powder foundation. The sweat-resistant Skin Long-Wear Fluid Powder Foundation SPF 20 settles to form a comfortable, soft matte finish on the face and that's enriched with a Power Protein Complex, plus environmental, blue light and UV protection.
The lightweight, oil control formula will be especially beneficial for those with normal to oily skin types. Bobbi Brown's innovative liquid-to-powder foundation is available in an expansive 40-shade range that provides long-lasting coverage, or as the beauty brand puts it, "life-proof wear" for life on the go.
What's Driving This Trend
- Liquid-to-powder Makeup
- The makeup industry could innovate more products that transform from liquids to powders.
- Sweat-resistant Makeup
- There is an opportunity to explore the creation of additional sweat-resistant makeup products in the beauty industry.
- 40-shade Variety
- Trend toward more beauty products offering 40+ shade ranges for broader inclusivity.
Who This Affects Most
- Cosmetics and Beauty
- The cosmetics and beauty industry has disruptive innovation opportunities for liquid-to-powder foundation formulas with environmental protection, blue light and UV protection.
- Athletic Apparel
- There is a potential market for sweat-resistant makeup specifically in the athletic apparel industry for athletes or individuals with active lifestyles.
- Innovative Packaging
- The packaging industry could see disruptive innovation opportunities in creating customized packaging and application tools that complement liquid-to-powder makeup formulas.
