Blue Light Makeup Collections

PÜR recently launched a blue light makeup collection called Out of the Blue, which is centered on providing protection from HEV or high-energy visible light.

Many skincare brands have released products that help to shield against the damages of blue light, which is emitted by the screens of digital devices, yet most of them take the form of products like sunscreen and moisturizer that already offer UV protection. With the Out of the Blue Light Up makeup collection, consumers are able to invest in eyeshadow, blush, mascara and lip products that feature ingredients like Xanthophyll that help to prevent visible signs of aging caused by blue light.

In keeping with the digital theme, the collection boasts product names like the Fully Charged Light Up Mascara and the Out of the Blue Light Up Vanity Blush Palette in Ray of Light.