Category
Lifestyle
Assisted Choices
Trend cluster
Category
Habit-Forming
Habit-forming apps help consumers reach and maintain their personal goals.
2.3
Trend score
Trend
What is the Habit-Forming trend?
Habit-Forming: Apps are helping consumers stay on track with their personal goals by helping them form and build good habits over time. These habit-building apps range in purpose, and can be used for anything from physical fitness to achieving professional goals.
Insight
The consumer insight behind the Habit-Forming trend
When it comes to reaching personal goals, consumers often find themselves without the time or motivation to stay consistent as they juggle them with more pressing everyday responsibilities. Individuals who are serious about achieving their goals build habits and take small steps forward each day, and seek out products/services that facilitate this process.
Trend themes
Themes within the Habit-Forming trend
Three behaviours holding the trend together01
Habit-Forming Apps
Apps that help consumers form and maintain good habits are becoming increasingly popular, as people seek out products and services that facilitate the process of achieving personal goals
02
Motivational Coaching Apps
Motivational coaching apps that encourage users to set goals and track their progress are becoming more common, providing consumers with a platform for self-improvement
03
Social Habit-Building Tools
Social habit-building tools that allow users to connect with friends and family for support and accountability are on the rise, promoting healthy competition and motivation
Industry implications
What the Habit-Forming trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry can benefit from the trend of habit-forming apps by creating digital tools that promote healthy lifestyle choices and support people in making lasting changes
For
Technology and Innovation
The technology and innovation industry has the opportunity to create more effective habit-forming apps through the integration of AI and gamification, enhancing user engagement and motivation
For
Personal Development and Coaching
The personal development and coaching industry can leverage the trend of motivational coaching apps by offering their services through digital platforms, enabling greater accessibility for users
Workshop question
How could your brand help empower its customers?
Trend signals
Trend signals for Habit-Forming
Trend score 2.3 out of 10, from popularity 29%, activity 32%, freshness 9%.
Popularity29%
Activity32%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Habit-Forming trend
4 featured examples from Aug 6, 2019 to Nov 4, 2020CategoryLifestyle
Healthy Habit-Building Apps
The 'MyWayy' App Makes Breaking Habits and Building Better Ones Easier
Opportunity for disruptive innovation in the mobile app development industry to create innovative habit-building apps.
CategoryTech
Habit-Based To-Do Apps
Habit List's Operational Model Embraces Wellness & Stress-Free Environments
As habit-forming becomes increasingly popular, developers can capitalize on this trend by creating new apps with unique features that prioritize habit development.
CategoryLifestyle
Motivational Coaching Journal Apps
The 'DailyState' App Has Users Set Goals and Journal Progress
Opportunity for disruptive innovation in the mobile app industry by creating user-friendly and intuitive motivation and coaching journaling apps.
CategoryLifestyle
Habit-Forming Workout Apps
The 'WorkoutBFF' App is Focused on Building Healthy Habits
Disruptive innovation opportunities in the fitness industry for apps that prioritize habit-building and personalized routines.
