The Fox’s Rocky Fun Size bar has been unveiled by the brand as a new product that is ideal for on-the-go consumers as well as those looking to restrict their intake of sweets.
Containing just 61 calories each, the bars come in packs of 12 and are ideal for placement in lunches or as a small treat to give to children out of the house. They're also great for consumers who want to fuel up between meals without having to reach for larger snack bars that contain a higher caloric content.
Brand Manager for Fox's Biscuits Depa Patel spoke on the new product variety saying, "The new Fox’s Rocky Fun Size bar is sure to become an instant household essential for both parents and kids to enjoy. Fox’s Biscuits are stepping up innovation within the category and at only 61 calories per bar, the fun size bar far exceeds the government’s under 100 calories initiative, coming in with considerably fewer calories than competitors on the market.”
Why This Trend Is Growing
- Low-calorie Snacks
- There is an opportunity for food and beverage companies to create more low-calorie snacks that cater to health-conscious consumers.
- On-the-go Convenience
- Industries such as convenience stores and vending machines can benefit from offering smaller, portioned snacks that are easy to grab and go.
- Child-friendly Indulgences
- There is potential for companies to create more child-friendly indulgent snacks that are lower in calories and sugars to appeal to parents' desire to provide healthier options for their children.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can capitalize on the trend of low-calorie snacks by developing more portioned indulgences that appeal to consumers' desire for healthier options.
- Convenience Stores
- Convenience stores can benefit from offering on-the-go sized snacks that are easy to grab and eat, such as portioned indulgence candy bars.
- Vending Machines
- Vending machines can cater to consumers' desire for healthier snack options by offering portioned indulgence candy bars that are low in calories and sugars.
