Following its initial launch in June 2021, GATSBY reformulated and rebranded its chocolate products to create the lowest-calorie chocolate bar by far on the market. Notably, the brand's chocolate bars boast about half of the calories as compared to the leading low-sugar chocolate bars.
Sea Salt Extra Dark is the newest low-calorie chocolate bar from the brand and it's keto-friendly and vegan with just 60 calories and two grams of sugar per serving. The salty and sweet treat joins other low-calorie chocolate bars from the brand like the Classic Milk Chocolate Style and Almond Dark Chocolate Style.
CEO and Founder Doug Bouton is best known for his role in co-founding Halo Top ice cream, who says, "I'm extremely proud of our team because what took Halo Top three years to do–re-formulate and re-brand–we were able to do in three months with GATSBY. Our new packaging is our attempt at a 2020's take on 1920's style."
Key Themes Behind This Trend
- Low-calorie Chocolate Bars
- Creating low-calorie and keto-friendly chocolate bars opens up a market for health-conscious and dieting consumers to indulge without guilt.
- Reformulation and Rebranding
- Reformulating and rebranding food products can be an effective way to revitalize a company's image and appeal to new consumers.
- 1920's Style Packaging
- Incorporating vintage or retro packaging into modern products can create a unique and appealing aesthetic for consumers looking for nostalgia or a unique visual identity.
Where This Applies
- Food and Beverage
- Low-calorie and keto-friendly products are in high demand in the food and beverage industry for health-conscious and dieting consumers.
- Packaging
- Utilizing unique, vintage, or retro packaging designs can set brands apart and attract consumers seeking a unique and appealing visual identity.
- Marketing and Advertising
- Effective rebranding can revitalize a company's image and expand their target audience, creating new marketing and advertising opportunities.
