Gatsby chocolate is a new venture from Halo Top co-founder Doug Bouton and it shares chocolate with fewer calories and sugar than traditional chocolate. The chocolates set themselves apart with dressy branding that resembles a suit to match the brand name and products that contain half the calories and a quarter of the sugar of traditional chocolate.
Available in milk chocolate and almond dark chocolate varieties, the chocolate bars are made with allulose and esterified propoxylated glycerol, a modified plant-based oil ingredient that is said to taste and function like fat while offering fewer calories. With the milk chocolate variety, there are just 60 calories, four grams of sugar and four grams of net carbohydrates, which comes in at much lower numbers across the board in comparison to classic chocolate bars.
What's Driving This Trend
- Low-calorie Chocolate
- The trend towards modified plant-based ingredients like allulose and esterified propoxylated glycerol for creating low-calorie chocolate presents an opportunity for startups in the healthy snacking industry to innovate and satisfy consumer demand.
- Branded Health Foods
- The increasing popularity of branded healthy foods like Gatsby chocolate, with dressy branding and less than half the calories of regular chocolate, creates an opportunity for marketers to capture consumers looking for healthy indulgences.
- Plant-based Ingredients in Sweets
- The emergence of plant-based ingredients like allulose and esterified propoxylated glycerol as key components in low-calorie sweets represents an opportunity for agricultural industries to innovate and grow their businesses by exploring new applications for these ingredients.
Who This Affects Most
- Healthy Snacking
- The trend towards modified plant-based ingredients and the increasing popularity of low-calorie, healthy indulgences like Gatsby chocolate offers opportunities for startups in the healthy snacking industry to innovate and capture new market share.
- Confectionery
- The emergence of plant-based ingredients and the trend towards low-calorie sweets presents an opportunity for confectionery brands to create healthier and more sustainable products that appeal to health-conscious consumers.
- Agriculture
- The emergence of plant-based ingredients as key components in low-calorie sweets presents an opportunity for agricultural industries to innovate and grow their businesses by exploring new applications for these ingredients, potentially creating a new market for farmers.
