The #IRL11K Competition Boasts a 11k Prize for Hosting a Virtual Event
Grace Mahas — November 12, 2020 — Marketing
IRL, the Gen Z social calendar app, is giving college students a chance to win $11,000 by hosting a virtual event through its #IRL11K competition.
The brand understands that the "college experience is about so much more than adding up course credits to be handed a piece of paper after two or four years. For many, it’s about leaving home for the first time, forging their independence, meeting the people who will stand next to them on their wedding day, finding the chosen family who may one day raise their children next to theirs."
The social calendar app IRL has seen firsthand how students are leveraging the app to connect with other students through virtual events like YouTube concerts, shoe drops, and Twitch streams. Therefore, the company is hoping to help the Gen Z community rejuvenate campuses with the new #IRL11K competition. To participate, students or school organizations simply have to create a group on IRL with at least 10 members, with applications due on November 20th.
The $11,000 prize is available to each campus nationwide, however, there are a minimum amount of votes required for events to win part of this prize, as well as a maximum of 3 events per campus, have the chance to win. All events submitted must follow the schools’ COVID guidelines and winners are responsible for organizing the event in the beginning of the spring semester.
Image Credit: IRL
The brand understands that the "college experience is about so much more than adding up course credits to be handed a piece of paper after two or four years. For many, it’s about leaving home for the first time, forging their independence, meeting the people who will stand next to them on their wedding day, finding the chosen family who may one day raise their children next to theirs."
The social calendar app IRL has seen firsthand how students are leveraging the app to connect with other students through virtual events like YouTube concerts, shoe drops, and Twitch streams. Therefore, the company is hoping to help the Gen Z community rejuvenate campuses with the new #IRL11K competition. To participate, students or school organizations simply have to create a group on IRL with at least 10 members, with applications due on November 20th.
The $11,000 prize is available to each campus nationwide, however, there are a minimum amount of votes required for events to win part of this prize, as well as a maximum of 3 events per campus, have the chance to win. All events submitted must follow the schools’ COVID guidelines and winners are responsible for organizing the event in the beginning of the spring semester.
Image Credit: IRL
Trend Themes
1. Virtual Events - Opportunity for businesses to explore innovative ways to host virtual events and engage with Gen Z.
2. Social Calendar Apps - Opportunity for app developers to create social calendar apps targeted towards college students that facilitate virtual event planning and participation.
3. Campus Revitalization - Opportunity for businesses to support and sponsor events that rejuvenate college campuses and foster community among Gen Z.
Industry Implications
1. Event Planning - Disruptive innovation opportunity for event planning companies to adapt their services to accommodate virtual events.
2. App Development - Disruptive innovation opportunity for app developers to create social calendar apps specifically designed for college students.
3. Sponsorship and Marketing - Disruptive innovation opportunity for businesses to sponsor and market virtual events aimed at college students, leveraging the Gen Z audience for brand recognition.
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