SPAR partner Blakemore Retail launched its ‘Buy One, Get One for a Penny’ campaign last week, in an effort to reward the grocery retailer's loyal shoppers while spotlighting SPAR's private label brand.
Going from September 17th to October 7th, the cost-cutting promotion will be offered at across SPAR locations, and will be applied to pre-selected SPAR brand grocery, frozen food and household products -- giving shoppers a second product for just a penny once they have made an initial purchase.
"Blakemore Retail is launching this promotion to raise awareness of the SPAR brand and the quality and variety of products available in the range. The aim is to improve people’s perception of SPAR prices and drive customer loyalty by proving that the brand offers great value for money." said AFB Head of Marketing Kev Jones about the campaign.
Image Credit: AF Blakemore