The Spar BIG Deal of Christmas Campaign Launches This Month
Michael Hemsworth — October 4, 2023 — Marketing
References: spar & talkingretail
The Spar BIG Deal of Christmas campaign is launching this month in the UK at the brand's locations in England, Scotland and Wales as a way to garner the attention of shoppers during the holiday months.
The campaign will see the convenience store brand offering a new BIG deal every two weeks in the lead-up to the end of the year as a way to help shoppers take advantage of savings. The campaign is slated to run for 14 weeks and will include promotional offers that incorporate major brand name products, which shoppers will no doubt appreciate.
Brand and Marketing Director Suzanne Dover spoke on the Spar BIG Deal of Christmas campaign saying, "After a challenging year, our shoppers deserve some festive treats. We have worked with some of the biggest brands to bring incredible value to our shoppers this Christmas. We know we are going to help them make a big deal of Christmas with our latest value on your doorstep initiative.”
The campaign will see the convenience store brand offering a new BIG deal every two weeks in the lead-up to the end of the year as a way to help shoppers take advantage of savings. The campaign is slated to run for 14 weeks and will include promotional offers that incorporate major brand name products, which shoppers will no doubt appreciate.
Brand and Marketing Director Suzanne Dover spoke on the Spar BIG Deal of Christmas campaign saying, "After a challenging year, our shoppers deserve some festive treats. We have worked with some of the biggest brands to bring incredible value to our shoppers this Christmas. We know we are going to help them make a big deal of Christmas with our latest value on your doorstep initiative.”
Trend Themes
1. Festive Campaigns - The Spar BIG Deal of Christmas campaign launches this month in the UK, offering new deals every two weeks in the lead-up to the end of the year.
2. Value-minded Shopping - The campaign includes promotional offers with major brand name products, allowing shoppers to take advantage of savings during the holiday season.
3. Convenience Store Marketing - The Spar BIG Deal of Christmas campaign aims to bring incredible value to shoppers through their doorstep initiative, providing festive treats after a challenging year.
Industry Implications
1. Retail Industry - The Spar BIG Deal of Christmas campaign highlights the importance of offering festive value to shoppers, especially during the holiday season.
2. Marketing Industry - The campaign showcases the effectiveness of incorporating major brand name products into promotional offers, attracting and engaging customers.
3. Convenience Store Industry - The Spar BIG Deal of Christmas campaign taps into the convenience store market, providing value and convenience to shoppers during the festive season.
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