Category
Fashion
Scaled Restraint
Trend cluster
Category
Vitamin
Cosmetic
Makeup products are infused with vitamins to enhance their benefits.
2.6
Trend score
Trend
What is the Vitamin Cosmetic trend?
Vitamin Cosmetic: Brands in the cosmetic space are infusing new makeup releases with vitamins to make them more functional. These include everything from eyeshadow palettes infused with Vitamin C, to mascaras infused with vitamin B.
Insight
The consumer insight behind the Vitamin Cosmetic trend
North American consumers see self-care as an important part of their lives, but the many rituals it's associated with--from fitness to skincare--often take up a lot of their time. Thus, people seek out products, services and rituals that combine benefits so that they can prioritize personal care while also balancing it with other aspects of their lives.
Trend themes
Themes within the Vitamin Cosmetic trend
Three behaviours holding the trend together01
Vitamin-Infused Makeup
Cosmetic brands are adding vitamins to their makeup products to enhance functionality.
02
Personal Care Combinations
Consumers prioritize personal care while balancing other aspects of their lives, seeking out products and services that combine benefits.
03
Skincare Benefits in Makeup
Makeup products now contain skincare ingredients that offer anti-aging, firming, and conditioning benefits.
Industry implications
What the Vitamin Cosmetic trend means for industry
Where the trend changes the playbookFor
Cosmetics Industry
Cosmetics brands are incorporating vitamins and skincare benefits into their products to enhance functionality and appeal to consumers.
For
Personal Care Industry
Personal care companies can create products and services that prioritize self-care while balancing other areas of consumers' lives.
For
Skincare Industry
Skincare companies can partner with makeup brands to incorporate beneficial ingredients into their products to enhance appeal and functionality.
Workshop question
How could your brand prioritize both convenience and quality in its product experience?
Trend signals
Trend signals for Vitamin Cosmetic
Trend score 2.6 out of 10, from popularity 40%, activity 27%, freshness 9%.
Popularity40%
Activity27%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vitamin Cosmetic trend
4 featured examples from May 19, 2017 to Nov 4, 2020CategoryFashion
Vitamin-Infused Pressed Powders
The Custom Enhancer Palette from Cover FX Creates a Custom Glow
The beauty industry has an opportunity to embrace the trend of offering vitamin-infused pressed powders that provide consumers with added skin benefits.
CategoryFashion
Vitamin-Infused Tinted Lip Balms
The tarte Rainforest of the Sea Collection Moisturize Lips
The cosmetics industry can explore the opportunity of creating innovative tinted lip balms that offer added skincare benefits.
CategoryFashion
Vitamin-Infused Mascaras
The Pick Me Up Mascara Has an Ultra-Thin Applicator for Creating Length
Opportunity for makeup brands to develop innovative mascara applicators, formulas, and formulations that offer improved performance and convenience.
CategoryLifestyle
Vitamin-Infused Holiday Eyeshadows
Charlotte Tilbury's Eyeshadows Arrive in Two New Palettes
Disruptive innovation opportunity: Revolutionize the cosmetics industry by incorporating innovative ingredients and exclusive releases.
