Makeup products are infused with vitamins to enhance their benefits
Trend - Brands in the cosmetic space are infusing new makeup releases with vitamins to make them more functional. These include everything from eyeshadow palettes infused with Vitamin C, to mascaras infused with vitamin B.
Insight - North American consumers see self-care as an important part of their lives, but the many rituals it's associated with--from fitness to skincare--often take up a lot of their time. Thus, people seek out products, services and rituals that combine benefits so that they can prioritize personal care while also balancing it with other aspects of their lives.
Insight - North American consumers see self-care as an important part of their lives, but the many rituals it's associated with--from fitness to skincare--often take up a lot of their time. Thus, people seek out products, services and rituals that combine benefits so that they can prioritize personal care while also balancing it with other aspects of their lives.
Workshop Question - How could your brand prioritize both convenience and quality in its product experience?
Trend Themes
-
Vitamin-infused Makeup — Cosmetic brands are adding vitamins to their makeup products to enhance functionality.
-
Personal Care Combinations — Consumers prioritize personal care while balancing other aspects of their lives, seeking out products and services that combine benefits.
-
Skincare Benefits in Makeup — Makeup products now contain skincare ingredients that offer anti-aging, firming, and conditioning benefits.
Industry Implications
-
Cosmetics Industry — Cosmetics brands are incorporating vitamins and skincare benefits into their products to enhance functionality and appeal to consumers.
-
Personal Care Industry — Personal care companies can create products and services that prioritize self-care while balancing other areas of consumers' lives.
-
Skincare Industry — Skincare companies can partner with makeup brands to incorporate beneficial ingredients into their products to enhance appeal and functionality.
