Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,990 more

Vitamin Cosmetic

Makeup products are infused with vitamins to enhance their benefits

Trend - Brands in the cosmetic space are infusing new makeup releases with vitamins to make them more functional. These include everything from eyeshadow palettes infused with Vitamin C, to mascaras infused with vitamin B.

Insight - North American consumers see self-care as an important part of their lives, but the many rituals it's associated with--from fitness to skincare--often take up a lot of their time. Thus, people seek out products, services and rituals that combine benefits so that they can prioritize personal care while also balancing it with other aspects of their lives.
Workshop Question - How could your brand prioritize both convenience and quality in its product experience?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
16,778 Total Clicks
Date Range:
May 17 — Nov 20
Trending:
New and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Skin-Caring Hair Collections
Skin-Caring Hair Collections
The Hardest Working Collection Combines Skincare & Haircare
Individual Matcha Stick Packs
Individual Matcha Stick Packs
Cap Beauty's Matcha Stick Box is Ideal for Single Servings
Beaded Netting Bags
Beaded Netting Bags
POKETO's Rachel Beaded Bag in Clear is Chic and Functional
Affordable 50-Shade Makeup Palettes
Affordable 50-Shade Makeup Palettes
e.l.f.'s 'Sweet Temptations' Palette is Just $15
Comforting Daily Skincare
Comforting Daily Skincare
Lively's Affordable Skincare Supports the At-Home Daily Hustle
Mini Suitcase Purses
Mini Suitcase Purses
Rimowa's Personal Cases are Available for Day-to-Day Travel
Hormonal Skincare Kits
Hormonal Skincare Kits
CLEARstem's 'Clear Kit' Combats Acne and the Signs of Aging
Alternative High-Grade Makeup Lines
Alternative High-Grade Makeup Lines
Jones Road Makeup was Created by Makeup Artist Bobbi Brown
Ultra-Hydrating Eye Creams
Ultra-Hydrating Eye Creams
Mutha's Up All Night Eye Cream Offers Brightening & Hydrating Benefits
Serum-Like Lipsticks
Serum-Like Lipsticks
The FUSION+ Lip Serum Stick Fuses Elements of Makeup & Skincare
Uplifting Liquid Foundations
Uplifting Liquid Foundations
MS BEAUTiLAB's Foundation Boosts Self-Esteem, Mood & Relieves Stress
Gentle Natural Skincare Lines
Gentle Natural Skincare Lines
The Everything Serum, Cleanser, and Mask Promote Clear, Glowing Skin
play_circle_filled Serum-Infused Cushion Compacts
Serum-Infused Cushion Compacts
EM Cosmetics' Daydream Cushion is a Skincare-Makeup Hybrid
Crystal-Covered Makeup Brushes
Crystal-Covered Makeup Brushes
Artis' Holiday Makeup Brushes are Studded with Swarovski Crystals
Shimmering Serum Highlighters
Shimmering Serum Highlighters
Live Tinted's HUEGLOW is a Nourishing Skincare Highlighter
Lash-Magnifying Mascaras
Lash-Magnifying Mascaras
Charlotte Tilbury's Pillow Talk Mascara Adds Volume and Length
Charitable Defining Mascaras
Charitable Defining Mascaras
Hourglass Released Its Unlocked Instant Extensions Mascara
Bright Playful Makeup
Bright Playful Makeup
SHEGLAM Launched the Ultra-Sophisticated Stay Wild Cosmetic Collection
Hair Growth-Supportive Mascaras
Hair Growth-Supportive Mascaras
Kosas' Big Clean Mascara Contains Castor Oil and Vitamin B5
30-Minute Makeup Delivery Partnerships
30-Minute Makeup Delivery Partnerships
Coty Partners with GoPuff to Deliver Cosmetics Quickly
Eyelash Extension-Specific Makeup Removers
Eyelash Extension-Specific Makeup Removers
Pretty in the City Offers the Flawless Lashes Product
Gen Z-Created Beauty Brands
Gen Z-Created Beauty Brands
TikTok Star Addison Rae is Launching a Clean Brand Called ITEM Beauty
Makeup-Dissolving Face Mists
Makeup-Dissolving Face Mists
The Gentle One/Size Go Off Mist Replaces Face Wipes
Asymmetrical Mascara Wands
Asymmetrical Mascara Wands
Urban Decay's Lash Freak Volumizes, Lengthens, Lifts & Curls
Skin-Balancing Pressed Powders
Skin-Balancing Pressed Powders
The Clay-Based Tarte Shape Tape Pressed Powder Helps Mattify Skin
Silver Lip Glosses
Silver Lip Glosses
Milk Makeup's 'Supernova' Holographic Lip Gloss is a Cool Metallic Shade
Paper Tube Lip Balms
Paper Tube Lip Balms
Plenty + Spare's Eco Lip Balms are Packaged in an Alternative to Plastic
Bayou-Inspired Cosmetics
Bayou-Inspired Cosmetics
Nikki Reed's Eco Beauty Line 'BaYou With Love' is Plant-Based
Sweet Kosher Lip Balms
Sweet Kosher Lip Balms
noyah is a Natural Lip Care Brand That Offers Kosher Lip Balms
play_circle_filled Forge-Proof 3D-Printed Keys
Forge-Proof 3D-Printed Keys
UrbanAlps' 'Stealth Key' is Virtually Impossible to Duplicate
Convenient Summer Lip Kits
Convenient Summer Lip Kits
These New Linda Rodin Products are Perfect for Adding a Pop of Color
Long-Lasting Affordable Lipsticks
Long-Lasting Affordable Lipsticks
Rimmel London's New Stay Matte Lipsticks Wont Budge for 12 Hours
Galactic Festival-Ready Lip Glosses
Galactic Festival-Ready Lip Glosses
Milk Cosmetics' Holographic Lip Glosses Come in Two Colorways
Cheddar-Flavored Lip Balms
Cheddar-Flavored Lip Balms
Red Lobster Now Offers an Unusual Promotional Makeup Product