Unlike some mascara applicator wands that are full and round, the Pick Me Up Mascara by Em Cosmetics offers an ultra-thin applicator that's suited for creating long lashes. Thanks to its spread-out bristles, the mascara wand makes it easy to build volume and make the most of the innovative tubing formula.
The long-wearing formula promises not to smudge, flake or run, and it helps to condition individual lashes with skincare ingredients like hyaluronic acid and ProVitamin B, plus rice extract and tsubaki.
Since the cruelty-free and ophthalmologist-tested formula from Em Cosmetics uses tubing and fiber technology to create buildable volume and length, the product can be easily washed away with warm water and fingers, a cotton round or a cloth, all without the need for a dedicated makeup remover product.
Image Credit: Em Cosmetics
What's Driving This Trend
- Ultra-thin Applicator
- Opportunity for innovative mascara applicators that offer a more precise and versatile lash application experience.
- Tubing and Fiber Technology
- Potential for mascara formulas that use tubing and fiber technology to create buildable volume and length, offering convenience in makeup removal.
- Vitamin-infused Formulas
- Potential for mascaras infused with skincare ingredients like hyaluronic acid and ProVitamin B, providing both cosmetic and nourishing benefits.
Who This Affects Most
- Beauty and Cosmetics
- Opportunity for makeup brands to develop innovative mascara applicators, formulas, and formulations that offer improved performance and convenience.
- Skincare
- Opportunity for skincare brands to expand their product lines by introducing vitamin-infused mascaras that provide both cosmetic and skincare benefits.
- Textile and Material Science
- Opportunity for research and development in textile and material science to create new types of bristles that provide better mascara application and results.
