Those looking to make some extra cash are now in luck thanks to the new Doritos Dinamita Model Search. The initiative seeks Canadians with a "hot and spicy" personality to be the face of their next campaign and those chosen will receive a $1,000 “modeling contract.”
To enter the Doritos Dinamita Model Search, fans have to show off their "hot and spicy" personality alongside a bag of Doritos Dinamita on Instagram tagging @DoritosCA using #DinamitaPose; or join the #DinamitaPose challenge on TikTok. Those without the bag of chips can instead use the 'GIPHY' bag. All applicants must be over the age of 16 to enter.
The new campaign will appeal to both Millennial and Gen Z consumers looking for novel ideas to create social media content.
Image Credit: Doritos