After a TikTok user's shaving cream secret went viral on the platform, beauty and skincare company EOS responded by creating a one-off product for the creator. Influencer Carly Joy (@killljoyy) shared a secret to "bless your f**king cooch" and the short clip on social media has been viewed over 18 million times.
EOS CMO Soyoung Kang says, “Once we saw it, we knew that it was such a genuine expression of a topic that historically has been taboo. We absolutely fell in love with the realness and the authenticity in the video.” In response, the brand skyrocketed in popularity and became the number one shaving brand at Target. EOS created a one-off shaving cream product for Carly Joy, and that unboxing video garnered millions of views of its own.