Burger King's open letter starts with the phrase "Order from McDonald's." Over the years, Burger King's marketing scheme has revolved around mocking or trolling its top competitor. Now, in light of the European lockdowns, Burger King is urging consumers to support restaurants during this difficult time, even its competitors.
The letter states "restaurants employing thousands of staff really need your support at the moment.
So, if you want to help, keep treating yourself to tasty meals through home delivery, takeaway or drive through. Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing." While still humorous, the open letter reminds the reader of the power consumers hold during these uncertain times.
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