Anthropologie's BHLDN brand conducted a 'Brides Save Lives Giveaway,' where the organization giveaway 100 gowns. The BHLDN brand will give away gowns to individuals who continue to their community during the COVID-19 pandemic. Eligible people included health-care workers, first responders, as well as local business workers, and those caring for family or children.
Lori Conley, the BHLDN general merchandise manager, spoke about the giveaway, "The BHLDN team is in awe of the passion and commitment of all essential workers, especially our brides."
The contest ran from May 4th until May 31st, where consumers were able to sign up using the company website. Each of the gowns was priced at approximately $2,600.
The BHLDN brand is also running virtual appointments over Zoom, where consumers can meet with BHLDN stylists.
Image Credit: BHLDN