In an effort to support both sick and injured children across Canada as well as a fun way to connect with one another in these difficult times, Dairy Queen debuted the new DQ Dance Challenge. The challenge asks Canadians to do the 'DQ Dip & Curl Dance,' a 3-step dance move that was inspired by DQ’s iconic soft dipped cone.
"At Dairy Queen, we are passionate about supporting the children in the communities we serve daily," said Candida Ness, Senior Director of Marketing, Dairy Queen Canada “Dairy Queen’s Dance Challenge is a fun way to connect with one another in these difficult times, and raise money for an important cause.”
Each time a fan posts a video of themselves doing the DQ Dip & Curl Dance using the hashtag #DQDanceChallenge and tagging @DQCanada, DQ will donate $1 to local children’s hospitals through Children’s Miracle Network up to $25,000. The quick-serve restaurant hopes Canadians challenge their friends by tagging them in their post to help spread awareness. The charitable social media challenge ends on October 11th, so fans should act quicky.