In an effort to support both sick and injured children across Canada as well as a fun way to connect with one another in these difficult times, Dairy Queen debuted the new DQ Dance Challenge. The challenge asks Canadians to do the 'DQ Dip & Curl Dance,' a 3-step dance move that was inspired by DQ’s iconic soft dipped cone.
"At Dairy Queen, we are passionate about supporting the children in the communities we serve daily," said Candida Ness, Senior Director of Marketing, Dairy Queen Canada “Dairy Queen’s Dance Challenge is a fun way to connect with one another in these difficult times, and raise money for an important cause.”
Each time a fan posts a video of themselves doing the DQ Dip & Curl Dance using the hashtag #DQDanceChallenge and tagging @DQCanada, DQ will donate $1 to local children’s hospitals through Children’s Miracle Network up to $25,000. The quick-serve restaurant hopes Canadians challenge their friends by tagging them in their post to help spread awareness. The charitable social media challenge ends on October 11th, so fans should act quicky.
What's Driving This Trend
- Social Media Charitable Challenges
- Opportunity for brands to engage their audience in fun and meaningful ways while supporting a cause.
- Brand-inspired Dance Moves
- Creating dance moves based on brand icons can boost engagement and create a unique connection with consumers.
- Micro-donations for Social Impact
- Utilizing micro-donations through social media challenges can generate funds for charitable organizations and raise awareness.
Who This Affects Most
- Quick Service Restaurants
- QSRs can leverage social media challenges to engage customers, boost brand loyalty, and support charitable causes.
- Children's Hospitals
- Collaborating with brands on social media challenges can bring attention to children's hospitals and help raise funds for critical care.
- Digital Marketing and Advertising
- Digital marketing agencies can assist brands in creating and promoting social media challenges to increase brand awareness and achieve social impact.
