Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sleep
Audio
Integrated audio devices help consumers fall asleep faster.
5.0
Trend score
Trend
What is the Sleep Audio trend?
Sleep Audio: Audio devices and systems that are easily integrated into people's bedroom routines are allow for less disturbed sleep in users. These products include everything from smart pillows with speakers to wireless headphones.
Insight
The consumer insight behind the Sleep Audio trend
Consumers are increasingly prioritizing wellness in all forms as they deal with various stressors throughout the day, and are making sure their routines integrate into their lifestyles in a way that benefits them rather than being disruptive. People seek out convenient ways to adopt healthy habits, and turn to the brands that help them in this process.
Trend themes
Themes within the Sleep Audio trend
Three behaviours holding the trend together01
Audio-Enabled Sleep Devices
Consumers are looking for convenient ways to improve their physical and mental health, leading to the rise of audio-enabled sleep devices that help with relaxation and sleep tracking.
02
Comfort-Focused Sleep Technology
Sleep technology brands are prioritizing comfort in their designs to create products that can be worn throughout the night without causing discomfort or interruption, giving users a seamless and restful sleep experience.
03
Increased Demand for Sleep Assistance
As stress, anxiety, and sleep disorders continue to affect people's lives, an increasing number of consumers are seeking out technology and products to help them fall asleep and stay asleep for longer periods.
Industry implications
What the Sleep Audio trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Brands can create opportunities by developing products that are focused on improving consumers' overall well-being and prioritizing convenience and comfort in the design.
For
Audio Technology
Companies can leverage audio technology to create innovative products that can be integrated into consumers' daily routines, helping them relax and fall asleep faster without the need for additional devices.
For
Smart Home
The trend of creating a connected and smart home allows for the integration of sleep technology into consumers' daily routines, giving them the ability to control their environment and improve their sleep experience.
Workshop question
How could your brand enhance customers' lives without disrupting them?
Trend signals
Trend signals for Sleep Audio
Trend score 5.0 out of 10, from popularity 77%, activity 65%, freshness 9%.
Popularity77%
Activity65%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sleep Audio trend
5 featured examples from May 17, 2019 to Jan 9, 2021CategoryTech
Wireless Sleeping Headphones
HoomBand Features Audio to Help Wearers Fall Asleep
Wireless sleeping headphones can serve patients with sleep disorders and enable remote monitoring of sleep-related conditions.
CategoryTech
Tranquil Light-Blocking Headphones
The WATOGAFER Sleep Headphones Enable Better Sleep
The consumer electronics industry can explore the potential of sleep headphones with built-in eye masks to cater to the increasing demand for innovative audio solutions for better…
CategoryLifestyle
White Noise-Playing Pillows
The DozzyCozy AirCozy Interactive Smart Pillow Adjusts to Needs
The e-health industry can capitalize on the trend of connecting health and technology by investing in the development of personalized health technologies such as smart pillows for…
CategoryTech
Connected Sleep-Tracking Pillows
The SoundAsleep Smart Pillow Plays Music and Monitors Rest
Consumer electronics companies can explore the development of wireless sleep-tracking devices, integrating advanced sensors and connectivity features.
CategoryTech
Sleep Assistance Earbuds
The Bose Sleepbuds II Have a Lighter, More Comfortable Feel
Disruptive innovation opportunity: Combine audio technology with sleep solutions to create new products that improve sleep quality and comfort.
