Designer brands offer products that better fit into consumers' current lifestyles
Trend - Designer brands are now in the business of comfort and at-home or outdoor activities, a direct response to the changed lifestyles that people have seen around the world. These items include everything from indoor shoes to luxury yoga mats, and are targeted to higher income consumers.
Insight - With people around the world still being relatively restricted in the recreational activities they can take part in, they're increasingly investing in products and services that suit their new homebody lifestyles. Brands that are able to meet this demand show these consumers that they can quickly respond to their fast-changing needs.
Insight - With people around the world still being relatively restricted in the recreational activities they can take part in, they're increasingly investing in products and services that suit their new homebody lifestyles. Brands that are able to meet this demand show these consumers that they can quickly respond to their fast-changing needs.
Workshop Question - How will your brand adapt to changed lifestyles in the long term?
Trend Themes
1. Homebody Lifestyle - Designer brands are now targeting higher income consumers through products and services that suit their new homebody lifestyles.
2. Luxury Comfort - Designer brands are now focused on offering luxury and comfort through their products such as luxury yoga mats and monogramed indoor shoes.
3. Surprise Launches - The announcement of new limited edition collections without initial details is becoming a popular marketing strategy for fashion brands.
Industry Implications
1. Luxury Fashion - Designer brands are offering luxury comfort products and are now targeting higher income consumers.
2. Home Fitness - During Covid-19 pandemic many consumers are doing whatever they can to stay fit and healthier and thus indulging in luxurious fitness and yoga equipment.
3. Marketing - Surprise launches and limited edition collections without initial details are becoming popular marketing strategies for fashion brands.
5 Featured, 44 Examples:
183,274 Total Clicks
Date Range:
Jul 20 — Nov 20
Trending:
Warm
Consumer Insight Topics:
