Category
Lifestyle
Assisted Choices
Trend cluster
Category
Apparel
Tracking
Clothing and accessories are adapted with smart, health-tracking functions.
6.7
Trend score
Trend
What is the Apparel Tracking trend?
Apparel Tracking: Tech and clothing brands are offering seamless ways for people to track and monitor their health and fitness with clothing items and accessories that offer these capabilities. Everything from socks to shirts now offer these functions.
Insight
The consumer insight behind the Apparel Tracking trend
For consumers who are highly health-conscious, the integration of health-enhancing products and services in their lives is a natural step towards pursuing and maintaining their goals. These individuals turn to brands that offer them seamless additions to their lives that improve their personal health and fitness.
Trend themes
Themes within the Apparel Tracking trend
Three behaviours holding the trend together01
Health-Tracking Clothing
Clothing brands are integrating health-tracking technology into their products to offer consumers seamless ways to monitor their health and fitness on a daily basis.
02
Wearable Healthcare Technology
Wearables with non-intrusive health monitoring abilities are being developed, offering consumers more discreet and accurate tracking options.
03
Augmented Reality Clothing
Fashion brands are experimenting with augmented reality technology to create semi-digital clothing designs, offering wearers a customizable and interactive visual experience.
Industry implications
What the Apparel Tracking trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion brands are integrating technology and smart-tracking capabilities into their products, creating innovative wearables for healthcare, fitness, and augmented reality applications.
For
Healthcare Industry
Wearable healthcare technology is offering non-intrusive, accurate, and remote monitoring options for patients with a range of health concerns, improving the quality and accessibility of care.
For
Virtual Reality Industry
The development of innovative wearables and accessories for virtual reality technology is offering more seamless and intuitive ways to interact with virtual spaces and environments.
Workshop question
How is your brand prioritizing seamless integration into its customers' lives?
Trend signals
Trend signals for Apparel Tracking
Trend score 6.7 out of 10, from popularity 94%, activity 94%, freshness 12%.
Popularity94%
Activity94%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Apparel Tracking trend
8 featured examples from Dec 12, 2018 to Aug 18, 2022CategoryFashion
Revived 80s Smart Shoes
The Puma RS-Computer Shoe is Coming Back with Modern Features
The incorporation of technology into fashion and apparel is a rapidly growing trend, presenting opportunities for designers and manufacturers to create unique and innovative produ…
CategoryLifestyle
ECG-Monitoring T-Shirts
The 'Viscero' Vest by Design Partners Hides Advanced Technology Inside
Disruptive innovation opportunity to develop new wearable ECG solutions that can improve patient experience while providing accurate and long-term ECG readings.
CategoryArt & Design
Semi-Digital Clothing Designs
The FFFACE x FINCH Limited Capsule Showcases Seven Artworks
Fashion brands can explore the integration of augmented reality technology and artist collaborations in their designs to offer consumers unique and engaging fashion experiences.
CategoryLife-Stages
Infant-Tracking Smart Socks
Owlet Baby Care's Smart Sock 3 Tracks Heart Rate & Oxygen Levels
Opportunity for disruptive innovation in the baby care industry, integrating advanced tracking technology for infant health monitoring.
CategoryTech
Body-Tracking Metaverse Shoes
These Full-Body Tracking Shoes Translate Wearer to Player Movements
Virtual reality companies can capitalize on the development of Full-Body Tracking Shoes to offer a more immersive and natural experience to users.
CategoryLifestyle
Fitness-Tracking Smart Socks
The Sensoria® Core Socks Track Steps, Speed, Calories and More
Companies in the sports and fitness technology industry are uniquely poised to develop and market smart wearables for fitness tracking and personalized coaching.
CategoryLifestyle
Health-Tracking T-Shirts
The H-Tee Smart Health Monitoring T-Shirt Tracks a Range of Metrics
The H-Tee Shirt demonstrates an opportunity for the wearable tech industry to continue developing health monitoring sensors within clothing.
CategoryLifestyle
Stress-Monitoring Smart Shirts
The Ambiotex Starterset T-shirt Boasts Integrated Smart Sensors
The integration of smart sensors in clothing to track vitals and fitness levels presents opportunities for disruption in the wearable technology industry.
