Category
Lifestyle
Assisted Choices
Trend cluster
Category
Posture
Apparel
Clothing with posture-correcting capabilities helps keep users mindful.
5.7
Trend score
Trend
What is the Posture Apparel trend?
Posture Apparel: Posture-correcting clothing items offer unique functions that keep people mindful as they go about their days, or certain activities. Products include everything from yoga pants that vibrate to correct positions, to socks that help monitor posture.
Insight
The consumer insight behind the Posture Apparel trend
The sedentary lifestyles that many people have become accustomed to living have had an impact on overall wellbeing, even for those who manage to fit in exercise. Sitting at a computer all day has inevitable health consequences, and people are looking to reduce the pain and strain of these lifestyles in preventative ways.
Trend themes
Themes within the Posture Apparel trend
Three behaviours holding the trend together01
Posture-correcting Apparel
A trend that offers posture-correcting capabilities to keep consumers mindful and alleviate pain caused by sedentary lifestyles.
02
Wearable Technology
Development of technology-integrated clothing and smart wearables that assist in posture-improvement and fitness tracking.
03
Sustainability in Athletic Footwear
Growing trends in eco-friendly & sustainable athletic apparel development.
Industry implications
What the Posture Apparel trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
Opportunity for fashion and apparel industries to invest in posture-corrective clothing and wearable technology.
For
Health and Wellness
Opportunity for companies to develop wearable technology for posture-correcting and fitness-tracking to improve overall well-being.
For
Eco-Friendly Athletic Footwear
Opportunity for the athletic footwear industry to invest in and develop sustainability practices for high-performance athletic footwear.
Workshop question
How is your brand helping customers face lifestyle challenges?
Trend signals
Trend signals for Posture Apparel
Trend score 5.7 out of 10, from popularity 86%, activity 74%, freshness 13%.
Popularity86%
Activity74%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Posture Apparel trend
5 featured examples from Dec 8, 2018 to Aug 31, 2022CategoryLifestyle
Discreet Posture-Correcting Shirts
The 'Posture Reminder' T-Shirt Helps You Keep Ideal Alignment
The 'Posture Reminder' T-shirt represents an opportunity for the health and wellness industry to offer new products that promote better posture and prevent back pain.
CategoryLifestyle
Fitness-Tracking Smart Socks
The Sensoria® Core Socks Track Steps, Speed, Calories and More
Companies in the sports and fitness technology industry are uniquely poised to develop and market smart wearables for fitness tracking and personalized coaching.
CategoryLifestyle
Posture-Improving Tank Tops
The Posture Tank Aims to Improve Posture Memory Using Gentle Reminders
The wearable technology industry can explore opportunities to develop more advanced posture-correcting devices that use muscle-focused feedback for long-term improvement.
CategoryFashion
Entry-Level Running Shoes
'On' Launched the 'CloudGo' Lightweight Running Shoe
The launch of the CloudGo and the trend towards sustainable, entry-level, and tech-enhanced footwear represent opportunities for innovation and market growth in the athletic footw…
CategoryFashion
Position-Correcting Yoga Pants
Nadi X Yoga Pants Vibrate to Correct Posture
Opportunities to integrate technology in fitness apparel to improve performance and experience for users.
