This Sunday, for Father's Day, Cadbury will be temporarily changing its name to Dadbury to show support its support for parents, especially during a particularly trying year. This move will mark the first time that Cadbury has ever changed its name online and for a 24-hour period, the stunt will see the brand's Twitter username and logos updated. Knowing that there are dads who need love and recognition out there, the gesture is a simple and playful one that shows solidarity with parents.
Like Cadbury, a handful of brands across different industries are playing around with temporary name changes to suit different purposes—as seen with IHOP changing into IHOb to promote a new line-up of beef patties or White Castle taking on a Night Castle identity for the Summer Solstice.
Image Credit: Cadbury