Cadbury Heroes recently launched the first episode of its new original series titled 'Families Reunited.' The brand worked with the director and producer of BAFTA-winning ‘First Dates’ to produce a family-oriented television show that tackles contemporary problems present between children and parents.
According to a recent study conducted by Cadbury Heroes, over half of families "feel disconnected with their children as they reach teenage years" and the show aims to help rebuild the bond between families. The first episode of Families Reunited is called 'Biker Dad' and focuses on a dad who hasn't ridden a bike in over a decade who secretly relearns in order to connect with his son. The second episode of the campaign is set to launch on October 23rd and is callled 'Skater Mom.'