For the Love of Chocolate by Cadbury is an initiative that helps to support six independent chocolatiers during a difficult time. Now that Cadbury, a brand that got its start in 1824, has become a global name, the brand is helping to support other chocolate brands and encouraging chocolate lovers to do the same, saying " Help us help high street chocolate shops."
The campaign shines a spotlight on Hill St. in Essex, Chouchoute in Birmingham, Choc on Choc in Bath, Melange in London, Cocoa Amore in Leicester, and Cocoa Cabana in Manchester. The campaign to shop from local chocolatiers across the UK comes with a reworked version of the Mum’s Birthday ad made for Dairy Milk. Cadbury knows what it was like to start out as an independent shop and ultimately wants to unite chocolate fans over their shared love.