A new range of limited-edition Cadbury Dairy Milk bars are being launched by Mondelez International and Age UK to help inspire shoppers with the stories of elderly consumers. The announcement comes as part of the next iteration of the Donate Your Words campaign and encourages consumers to chat with the elderly who might need help when it comes to overcoming loneliness. The initiative will see excerpts from several seniors gracing the front of the brand's chocolate bars, which can be read in full online.
Brand Manager at Mondelez International Pippa Rodgers boasted about the new limited-edition Cadbury Dairy Milk bars saying, "We’re proud to continue our long-term partnership with Age UK. To be featuring the Donate your Words campaign across 10 million Cadbury Dairy Milk bars is both exciting and fitting, as we look for more impactful ways to support this important mission. Keeping true to the brand’s philanthropic roots, and the Cadbury belief that there is a glass and a half in everyone, we are extremely proud that the Donate your Words campaign has already encouraged hundreds of thousands of people to start a conversation with a potentially isolated or lonely older person."
Image Credit: Mondelez International