Category
Fashion
Scaled Restraint
Trend cluster
Category
Targeted
Mist
Facial mists are now more targeted and diverse in their uses.
2.9
Trend score
Trend
What is the Targeted Mist trend?
Targeted Mist: Facial mists were once primary used to set makeup or refresh skin, but they're now being offered with more targeted, functional formulations. These include everything from spray-on face masks to mists that counter blue light damage.
Insight
The consumer insight behind the Targeted Mist trend
North American consumers are investing more in skincare now that they view it as a simple form of self-care. People who prioritize these routines are often experimental in the products they choose, looking for innovation and distinct formulas as much as they do products that are effective for their needs.
Trend themes
Themes within the Targeted Mist trend
Three behaviours holding the trend together01
Targeted Facial Mists
Facial mists are being offered with more targeted, functional formulations.
02
Blue Light Defense Skincare
Consumers are seeking skincare products with blue light defense to counter the effects of digital aging.
03
Convenient Misting Skincare
Skincare products in mist form are becoming more popular due to their convenience and ease of use.
Industry implications
What the Targeted Mist trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry can capitalize on the demand for innovative products with specific formulations and convenient formats.
For
Beauty
The beauty industry can offer new and unique products that cater to the growing interest in self-care and experimentation among consumers.
For
Technology
The technology industry can explore opportunities to develop skincare and beauty products with blue light defense and other protective features.
Workshop question
How is your brand prioritizing innovative product experiences for its customers?
Trend signals
Trend signals for Targeted Mist
Trend score 2.9 out of 10, from popularity 41%, activity 38%, freshness 9%.
Popularity41%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Targeted Mist trend
4 featured examples from Mar 28, 2019 to Jul 31, 2020CategoryFashion
Spray-On Face Masks
I Dew Care's "Mist Mask" Creates a Dewy Glow with Brightening Ingredients
The mist mask trend presents disruptive innovation opportunities in the skincare industry, particularly in the development of dual-layered formulas with brightening properties.
CategoryFashion
Blue Light-Countering Skincare
Prai's Hyaluronic Spray Offers Consumers Blue light Defense
Skincare industry can create innovative products specifically designed to counter the negative effects of blue light exposure on the skin.
CategoryFashion
Convenient Misting Sunscreens
Habit's Sunscreen Mist Can Be Sprayed Directly on the Face
The skincare industry can benefit from incorporating multi-functional sunscreen mists that offer convenience and added benefits like aromatherapy.
CategoryFashion
Vitality-Boosting Eye Sprays
VIIcode's O2.0 Oxygen Hydrating Eye Spray Nourishes the Eye Area
The skincare industry can benefit from developing eye care products that use natural ingredients, sprays for convenience, and protect the delicate skin around the eyes.
