Category
Tech
Delegated Interfaces
Trend cluster
Category
Pedestrian
Mapping
Maps for pedestrians prioritize safety and experience.
2.6
Trend score
Trend
What is the Pedestrian Mapping trend?
Pedestrian Mapping: Pedestrian-specific maps in app form are on the rise and prioritizing user experience both in-app and in-person. These apps include everything from augmented reality directions to personalized walking routes.
Insight
The consumer insight behind the Pedestrian Mapping trend
Walking and exploring on-foot is more popular now as cold weather brings on second waves of the ongoing pandemic to countries around the world. With socially distanced walking being one of the few activities people can partake in outside the home responsibly, people are looking for ways to enhance the experience and ensure their safety in the process.
Trend themes
Themes within the Pedestrian Mapping trend
Three behaviours holding the trend together01
Pedestrian-Friendly Maps
Pedestrian-specific maps are a growing trend that prioritize user experience and safety for on-foot exploration.
02
Augmented Reality Directions
AR directions are becoming popular in apps like Google Maps, providing a more immersive and interactive navigation experience.
03
Virtual Scavenger Hunt
Virtual scavenger hunt apps, like Roadgames Home, offer users an opportunity to explore new places from the comfort of their own home.
Industry implications
What the Pedestrian Mapping trend means for industry
Where the trend changes the playbookFor
Navigation and Map Apps
With the rise of pedestrian maps and AR directions, there is an opportunity for navigation and map app developers to create innovative, user-friendly features that prioritize exploration on-foot.
For
Outdoor and Leisure Industries
Companies in the outdoor and leisure industries can leverage the trend of pedestrian-friendly maps and virtual scavenger hunt apps to provide their customers with unique, safe, and interactive experiences.
For
Augmented Reality Technology
The growing popularity of AR directions in navigation apps and AR experiences in virtual scavenger hunt apps presents an opportunity for businesses to invest in the development of augmented reality technology for a variety of industries.
Workshop question
How is your brand prioritizing the new activities and habits consumers have picked up this year?
Trend signals
Trend signals for Pedestrian Mapping
Trend score 2.6 out of 10, from popularity 38%, activity 32%, freshness 9%.
Popularity38%
Activity32%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pedestrian Mapping trend
4 featured examples from Aug 8, 2019 to Oct 2, 2020CategoryTech
Virtual Scavenger Hunt Apps
Roadgames Home Lets Users Explore the World from Home
Developing virtual scavenger hunt apps can be a lucrative opportunity for mobile app development companies.
CategoryLifestyle
Spooky AR Neighborhood Maps
Nextdoor's Treat Map Helps to Plan a Safe Halloween Route
Event planning companies can pivot their services to offer virtual event management and unique AR experiences for clients looking to host engaging Halloween celebrations online.
CategoryTech
App-Based AR Walking Directions
Google Maps Has Added Its New Live View to More Devices
The addition of AR walking directions to Google Maps could revolutionize the navigation industry.
CategoryLifestyle
Distancing Walking Maps
MapinHood's App Offers Personalized Pedestrian Navigation
Opportunity for tourism companies to create personalized walking maps for their customers
