Maps for pedestrians prioritize safety and experience
Trend - Pedestrian-specific maps in app form are on the rise and prioritizing user experience both in-app and in-person. These apps include everything from augmented reality directions to personalized walking routes.
Insight - Walking and exploring on-foot is more popular now as cold weather brings on second waves of the ongoing pandemic to countries around the world. With socially distanced walking being one of the few activities people can partake in outside the home responsibly, people are looking for ways to enhance the experience and ensure their safety in the process.
Insight - Walking and exploring on-foot is more popular now as cold weather brings on second waves of the ongoing pandemic to countries around the world. With socially distanced walking being one of the few activities people can partake in outside the home responsibly, people are looking for ways to enhance the experience and ensure their safety in the process.
Workshop Question - How is your brand prioritizing the new activities and habits consumers have picked up this year?
Trend Themes
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Pedestrian-friendly Maps — Pedestrian-specific maps are a growing trend that prioritize user experience and safety for on-foot exploration.
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Augmented Reality Directions — AR directions are becoming popular in apps like Google Maps, providing a more immersive and interactive navigation experience.
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Virtual Scavenger Hunt — Virtual scavenger hunt apps, like Roadgames Home, offer users an opportunity to explore new places from the comfort of their own home.
Industry Implications
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Navigation and Map Apps — With the rise of pedestrian maps and AR directions, there is an opportunity for navigation and map app developers to create innovative, user-friendly features that prioritize exploration on-foot.
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Outdoor and Leisure Industries — Companies in the outdoor and leisure industries can leverage the trend of pedestrian-friendly maps and virtual scavenger hunt apps to provide their customers with unique, safe, and interactive experiences.
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Augmented Reality Technology — The growing popularity of AR directions in navigation apps and AR experiences in virtual scavenger hunt apps presents an opportunity for businesses to invest in the development of augmented reality technology for a variety of industries.
