Trend cluster
Category

Smart
Parking

Tech companies are striving to make the parking experience easier for consumers.

Multipurpose Parking HubsParking Spot Rental RemotesAutomated Car-Parking RobotsParking Space SensorsAI-Powered Parking Technology

Trend

What is the Smart Parking trend?

Smart Parking: Through the increasing incorporation of various technology—from robots to artificial intelligence—companies are launching tools that will assist individuals in finding and navigating parking spaces.

Insight

The consumer insight behind the Smart Parking trend

Since urban populations are exponentially growing, contemporary consumers in these environments are placing a premium on efficiency and convenience. As they attempt to navigate the demands of their busy lifestyles, they are looking for ways to make some experiences more seamless in order to avoid any unnecessary stress. In this space, many are emphasizing the use of technology as they are aware of its potential.

Trend themes

Themes within the Smart Parking trend

Three behaviours holding the trend together
01

Integration of Technology in Parking

Companies are launching tools that will assist individuals in finding and navigating parking spaces using technology.

02

Creation of Multipurpose Parking Hubs

Parking facilities are being transformed into parking hubs that can be used for much more than just holding cars for temporary periods of time.

03

Utilization of Artificial Intelligence in Parking

Artificial intelligence is being incorporated in parking management to deliver efficiency, convenience, and a streamlined experience.

Industry implications

What the Smart Parking trend means for industry

Where the trend changes the playbook
For

Transportation Industry

The transportation industry can utilize these trends to create parking services that are more efficient, convenient, and environmentally friendly.

For

Real Estate Industry

Real estate developers can incorporate technology and parking hubs to create shared parking infrastructure that will benefit the community.

For

Technology Industry

The technology industry can create more intelligent parking systems that incorporate AI and sensors, leading to further innovation in the field.

Workshop question

How can your brand use technology to create a seamless experience for consumers?

Trend signals

Trend signals for Smart Parking

Trend score 5.0 out of 10, from popularity 73%, activity 68%, freshness 10%.

Popularity73%
Activity68%
Freshness10%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific